How 3 Ecommerce Brands Increased Return on Ad Spend and Drove Sales With AdRoll

The average online shopper does more than look at just one website. Search happens everywhere, from social media and forums to AI agents and review sites, ecommerce brands have to be there.

A multichannel campaign is the key to ecommerce advertising success and meeting your shoppers where they are.

Unfortunately, running a multichannel campaign can quickly become overwhelming. When results are spread across multiple dashboards and fragmented data sources, it’s difficult to see how your channels are performing together.

Ecommerce businesses who want to thrive in the chaos of online shopping need an advertising platform that offers all the integrations they need and the performance that optimizes their ad budget for peak performance. 

Here are three brands that crushed their ROAS goals and increased their sales with the power of AdRoll. 

Moon Pod: 6X ROAS

Moon Pod came to AdRoll with a collaborative mindset, ready to lean on our experts to help them make strategic advertising decisions for the brand. They were ready to scale conversions and sales with the power of data-driven advertising.

The goal

Early marketing efforts were goaled around creating hype and general brand awareness. In person events and activations were a powerful strategy for these goals. The next step was to integrate more channels into the mix.

After initially piloting ads with Criteo, they found a jump in cost-per-acquisition (CPA) that they struggled to improve. Seeing the success of other brands with AdRoll, Moon Pod made the change.

The how

Moon Pod put into place a variety of AdRoll’s features and solutions. This included retargeting ads, display ads, the Shopify integration, reporting tools, and AdRoll’s Managed Services. 

The outcome

AdRoll’s dashboard allowed transparency into key performance indicators (KPIs) like CPA and Return on Ad Spend (ROAS). After using AdRoll’s retargeting feature, and the same budget used with Criteo, performance skyrocketed. CPA was reduced 77%, and they achieved a consistent 6x ROAS.

Moon Pod used AdRoll as a platform for business growth, not just ads.

Audio Plugin Deals (APD): 6.4X ROAS

When APD first dipped their toes into advertising, they started with Facebook and Google ads. While Facebook worked well, Google ads quickly became difficult to manage. Then started the quest for an alternative advertising platform.

The goal 

They wanted to discover new, relevant customers and retarget current high-value shoppers.

The how

APD used a full suite of features and solutions through AdRoll including the WooCommerce integration, retargeting ads, brand awareness ads, and Managed Services. 

The outcome

With the WooCommerce integration, APD was able to leverage the Enhanced Conversion Tracking, which let the team see revenue associated with each sale and which campaign it came from.

Over the course of 12 months, APD’s retargeting campaigns averaged a 6.4x ROAS. They even knocked holiday campaign performance out of the park, topping previous performance results.

RMS Beauty: Up to 9X ROAS

In the past, RMS Beauty outsourced marketing campaigns to a variety of agencies and individual consultants and the strategy was limited to Facebook ads. Maturing the business meant developing a cohesive advertising approach with a strategy channel mix.

The goal 

The goal for RMS Beauty was simple, grow direct-to-consumer ecommerce. Specifically, they were interested in adopting display and retargeting ads with a well-established platform. 

The how

RMS Beauty used a variety of solutions and features at their disposal through AdRoll. Retargeting ads, audience segmentation, product recommendations, Shopify and Klaviyo integrations, and Managed Services. 

The outcome

Display ads quickly became critical to the strategy. By utilizing the Shopify integration through AdRoll, they were able to directly position their products for a customer journey that was tailored to the shopper.

The results spoke for themselves, with a ROAS between 7-9x. Plus, an easy to use multichannel dashboard to monitor campaign performance, allowing for quick optimizations.

RMS Beauty scaled with confidence and tackled busy seasons with ease.

AdRoll: the Cross Channel Advertising Platform for High Performance Ecommerce Brands

Don’t take on multichannel advertising without a platform that’s been optimized to help brands just like yours. Learn more about AdRoll’s advertising solutions for retail and ecommerce stores and start crushing your ROAS and sales goals, too. 

Last updated on September 15th, 2026.