ChatGPT Ads
Turn conversations
into conversions.
Reach potential customers while they’re asking questions, researching options, and comparing solutions. AdRoll gives select advertisers access to ChatGPT Ads inventory alongside their existing campaigns, making it easier to add a fast-growing discovery environment to the media mix.*
*ChatGPT Ads are currently available through a limited AdRoll pilot.
Illustrative example of a ChatGPT Ad managed through AdRoll.
Capabilities
Put your brand inside the conversations shaping customer decisions.
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Reach customers during active research
ChatGPT Ads give your brand another way to reach people while they’re actively exploring a need, learning what options exist, or deciding what to do next.
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Show up with the conversation in mind
Reach people while they’re figuring out what they need. Your ads can appear alongside relevant conversations, helping your brand enter the journey with useful context instead of waiting for someone to search for it by name.
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Support awareness and performance goals
Use ChatGPT Ads to introduce your brand during early exploration or promote specific products and solutions during more focused research. AdRoll helps you fit the channel to the role it should play in your strategy.
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Connect conversations to the rest of your funnel
Build AdRoll retargeting audiences from visitors who arrive through your ChatGPT Ads landing pages. Continue the journey across your AdRoll campaigns with messaging that reflects what those visitors do next.
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Measure impact alongside your AdRoll mix
Track conversions from ChatGPT Ads using UTM parameters and your existing AdRoll conversion events. AdRoll campaign reporting attributes results to paid OpenAI campaigns, so you can evaluate the channel alongside the rest of your advertising.
ChatGPT is becoming part of the buying process.
Product research and shopping now account for 14% of ChatGPT sessions, up from 9%, with query volume growing 89% year over year.
Source: Presenc AI, ChatGPT usage research
Reach people from first question to final comparison
ChatGPT Ads can support different parts of the customer journey based on the conversations where your ads appear.
Open-ended exploration
Introduce your brand while someone is defining a need, learning about a category, or exploring what kinds of solutions are available.
Focused comparison
Stay present while someone weighs products or services, considers tradeoffs, and narrows the options that fit their needs.
Add ChatGPT Ads to your media mix
Meet potential customers during their research process, then connect those interactions to your full-funnel strategy.