4 Great Holiday Campaigns to Inspire Yours
Whether your brand is sentimental, sarcastic, or something in between, there’s a way to make your holiday campaigns stand out this season. Click here to see 4 inspiring examples.
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Digital Advertising
Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.
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Getting Started With Multivariate Testing in Marketing
Learn about what multivariate testing is, how it differs from A/B testing, and how to implement multivariate testing as a part of your digital marketing strategy.
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The Ultimate Guide to Demographic Segmentation
Demographic segmentation can help you reach your target audience with precision. Learn how to use demographics to optimize your campaign and increase conversions.
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Customer Segmentation Strategy for Cross-Channel Campaigns
Learn more about customer segmentation and the different models so you can effectively target customers for your cross-channel marketing campaign.
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How to Create a Marketing Strategy to Increase ROAS
Deciding to make paid media a part of your marketing is easy, developing a strategy that makes the most of your spend and delivers results requires more. Learn how to optimize your campaigns for ROAS here.
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How to Tailor Your Holiday Campaign to Your Ideal Customer
The better you target and tailor your holiday campaign, the better your results will be. Click here to get quick tips for leveraging your ICP for holiday sales.
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Audience Segmentation 101: Finding Your Way to Marketing Success
Personalization has rapidly gained popularity as a cornerstone tactic in marketing and customer service strategies. Click here to get started with audience segmentation basics.
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Facebook Custom Audiences: Best Practices
Did you know that a whopping 94% of social media marketers use Facebook Ads? Let's go over the best practices for Facebook Custom Audiences.
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Best Social Media for Advertising Your Business
Social media advertising isn't as effective for every business on every social media platform, let us help you find out which would be best for yours.
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7 Holiday Marketing Strategy Mistakes to Avoid
Businesses of all sizes are trying to capitalize on the earlier than ever holiday shopping season. Click here to learn 7 common holiday marketing strategy mistakes and how to avoid them.
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