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Since the coronavirus outbreak, lockdown measures have kept much of the world’s population at home, and millions of people are pushing traveling plans to the back of their priorities list. This leaves tourism companies in a tough spot — how are they supposed to encourage people to explore the world when travel has been restricted in such an extreme manner? Nordic Visitor, a specialist travel agency, adjusted their marketing efforts quickly to inspire (and prepare)…

Sexy, stylish, and comfortable are the words to describe Lounge Underwear’s products, with “comfortable” being the operative word. While the lingerie and swimwear industry may be crowded, Lounge stands out from the noise by offering versatile items that are suitable for everyday wear and special occasions. However, having excellent products is only the first step of the equation — it’s thanks to Lounge’s strong online presence and brand identity that they’re able to grow at…

Major disruptions have a tendency of sparking and nurturing innovation. Take, for example, the explosion in disruptive startups that happened after the Great Recession. The period immediately after the market collapse gave us Uber and Lyft, Snapchat and Instagram, Airbnb, and countless other companies that have changed the way we work and play. It was also the age of major growth for Facebook, Twitter, and Amazon. A disruption in the way the world works opens…

One of the biggest struggles of being a small company — especially one in a niche market — is drawing eyeballs to your site. Even with PR efforts and paid events, it’s challenging to build a retail presence that truly sticks — a one-off ad starring Kylie Jenner can only go so far. To be “sticky” with consumers, you have to invest your money wisely in advertising to build trust and brand awareness.  Cariloha —…

The AdRoll Growth Marketing Platform is now up and running. Our customers have already started expanding their digital marketing strategies to include AdRoll email, cart abandonment, AI-driven product recommendations, and advanced tracking. Engaging with these customers, we have heard compelling stories of tribulation and triumph, passion, and self-sacrifice, as well as inspiring examples of what it takes to create an enduring business. We have been so impressed with these experiences that we wanted to share…

It may come as somewhat of a surprise, but marketing plays an integral role in the education space. Traditionally, learning institutions relied on print media and word of mouth advertising. However, the digital media explosion means that most business school higher education applicants are digital natives and are primarily engaging in online interactions. It’s no longer just about delivering a message as far and wide as possible — it’s now imperative to incorporate personalization methods…

Marketing is similar to rock climbing; it requires strategic thinking and the utmost focus to climb to the top. It’s also an upward struggle, especially for small businesses going up against big-box retailers with bottomless dollars.  Topo Designs — an apparel and bag company that celebrates the Colorado lifestyle — is familiar with this struggle. Although they’re rock solid in their brand identity and the quality products they offer, they don’t have the clout or…

Out of Regz didn’t come out of nowhere. President and founder, Joe Van, was noodling with the idea of starting the hair product business during his time in the military, where he spent a lot of time in barbershops and was first introduced to pomade by his barber. Flash forward four years later, and he’s taken the plunge and started the direct-to-consumer (D2C) brand. Recently, we sat down with Joe to chat about how he brought…