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The AdRoll Growth Marketing Platform is now up and running. Our customers have already started expanding their digital marketing strategies to include AdRoll email, cart abandonment, AI-driven product recommendations, and advanced tracking. Engaging with these customers, we have heard compelling stories of tribulation and triumph, passion, and self-sacrifice, as well as inspiring examples of what it takes to create an enduring business. We have been so impressed with these experiences that we wanted to share…

It may come as somewhat of a surprise, but marketing plays an integral role in the education space. Traditionally, learning institutions relied on print media and word of mouth advertising. However, the digital media explosion means that most business school higher education applicants are digital natives and are primarily engaging in online interactions. It’s no longer just about delivering a message as far and wide as possible — it’s now imperative to incorporate personalization methods…

Marketing is similar to rock climbing; it requires strategic thinking and the utmost focus to climb to the top. It’s also an upward struggle, especially for small businesses going up against big-box retailers with bottomless dollars.  Topo Designs — an apparel and bag company that celebrates the Colorado lifestyle — is familiar with this struggle. Although they’re rock solid in their brand identity and the quality products they offer, they don’t have the clout or…

Out of Regz didn’t come out of nowhere. President and founder, Joe Van, was noodling with the idea of starting the hair product business during his time in the military, where he spent a lot of time in barbershops and was first introduced to pomade by his barber. Flash forward four years later, and he’s taken the plunge and started the direct-to-consumer (D2C) brand. Recently, we sat down with Joe to chat about how he brought…