The Advertiser’s Guide to Contextual Targeting

Marketers are being pushed to do more with less data, less clarity, and less consumer tolerance for invasive tracking. With privacy regulations tightening and third-party cookies fading into oblivion, how can you still reach the right people at the right moment?

Enter: contextual targeting.

This guide breaks down the what, why, and how of contextual targeting, an increasingly powerful alternative to behavioral targeting. You’ll learn how it works, how to get started, and how to use it across different channels to increase relevance and ROI.

Whether you’re looking to reduce reliance on personal data, future-proof your strategy, or simply stretch your ad dollars further, this guide is your roadmap.

Inside, you’ll discover:

• How contextual targeting works (and how it differs from behavioral targeting)
• Real-world use cases
• Best-fit channels and platforms
• Strategic tips to get the most out of your campaigns

Download the guide and start building smarter, privacy-friendly campaigns today.