Unrolling: Spirit Halloween
In this edition of Unrolling, we discuss how Spirit Halloween manages to rise above the crowd and thrive in today’s brutal retail landscape.
Read More
Head of Content Strategy @ AdRoll
Jaime is Head of Content Strategy at AdRoll, a division of NextRoll, Inc. She has 12 years' experience in content, social, and partner marketing, spanning from scrappy startups to the global enterprise. Jaime loves crafting content that actually gets used by customers and goes to bed dreaming about how content can change the world. An avid tennis player and Champagne Martini enthusiast, Jaime spends most of her spare time being the #1 dog mom to her chiweenie.
In this edition of Unrolling, we discuss how Spirit Halloween manages to rise above the crowd and thrive in today’s brutal retail landscape.
Read More
How did Bumble edge out its competitors? And what can other companies learn from this young, Instagram-friendly, and woke brand?
Read More
Here are the 7 biggest digital insights we found for brands that advertised online last year and what this means for 2021.
Read More
SmileDirectClub has managed to transform mundane orthodontics into a fashionable, efficient experience through innovative advertising. Here’s their story.
Read More
In this month's Unrolling, we focus on Fortnite: a video game that has become a virtual space rife with experiential, social, and marketing opportunities.
Read More
In this month's Unrolling, we focus on Tushy: a bidet that “saves your ass, saves your money, saves the planet, and saves the world.”
Read More
Here are 5 things we learned from the Steve Madden's marketing strategies, beginning with the designer's early days followed by his rise. Learn more.
Read More
A sentiment survey was sent out to find out how marketing has changed due to COVID-19 — and to see how marketers felt about these changes.
Read More
In this month's Unrolling, we focus on Virgil Abloh: DJ, artist, architect, designer, and artistic director at a French haute couture house.
Read More