Social Media

Trends and Tips to Elevate Your 2024 Marketing Strategy

Marketers should plan to take advantage of any opportunities and aim to turn obstacles into positive solutions in 2024! Here are some tips and tricks to make this year your best yet.

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A Guide to Facebook Lookalike Audiences

A Facebook lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers. Click here to learn how to use them.

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Guide to Social Media Marketing for Small Businesses

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Comparing TikTok Ads vs. Facebook Ads

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How TikTok’s Shopping Ads Can Help You Win This Holiday Season

TikTok’s Shopping ads are a powerful ad format that can help you unlock the audience you need to make this holiday season. Click here to get the step-by-step.

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5 Spooktacular Halloween Campaigns to Draw Inspiration From

While it can be tempting to dedicate all your attention to Black Friday, there’s no reason you can’t launch a mini Halloween campaign as well. Here are five frightful Halloween campaigns to draw inspiration from.

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Behind the Curtain: How Social Comment Moderation Improves Campaign Metrics

Find out how using comment moderation on social ads drives more conversions, protects brand reputation, and creates a positive community.

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What is TikTok Shop and How to Use It

TikTok has recently integrated an ecommerce platform within the platform, making it easy for users to view and buy products from their favorite brands or creators without closing the app. Find out how to use TikTok shop for yourself here.

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How to Use Instagram Story Ads for the Holidays

Instagram Stories engage millions of users every day. Are you using them to their full potential? Click here to find out how you can use this ad type to boost holiday campaign engagement.

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