Video Advertising Best Practices
If you're unsure which platforms perform the best or how to create the most visually stunning video, here are the video advertising best practices.
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D2C/Ecommerce
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Beyond Black Friday: How to Turn Holiday Traffic Into Year-Round Growth
In our latest webinar, "Beyond Black Friday: How to Activate Your Customer Data for Ongoing Growth," we discuss how to turn one-time discount hunters into loyal customers. This is our recap with core strategies to carry through Q1, including segmentation triage, channel prioritization, and more.
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2025 Holiday Marketing Trends: What Advertisers Need to Know
Should you adjust budget for lower customer spend in 2025? This guide helps advertisers navigate the 2025 holiday season with the latest insights on consumer spending, AI, ad channels, and more.
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Economic Downturn FAQ for Advertisers
Consider this post a breathing FAQ for all of your economic downturn questions, with answers and effective management strategies from our team of marketing experts.
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Keeping Customer Engagement During the Economic Downturns
During this time of economic uncertainty, it's important for brands keep to customer engagement alive. Here are some helpful tips on how to do so.
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In Times of Uncertainty, What Matters Most for Advertisers?
Here are some actions you can take to prepare for any situation: economic uncertainty, a global pandemic, or any other force out of your control.
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RMS Beauty
Learn how RMS Beauty saw a 7-9x increase in ROI.
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Global Ecommerce Growth: Strategies and Tactics for Driving Digital Sales Worldwide
Watch this on-demand fireside chat with experts from AdRoll and Spell as they discuss winning ecommerce advertising strategies for global growth. Dive into a successful case study. Watch now.
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Customer Celebration: How One Digital Marketer is Growing Multiple Shopify Plus Stores Programmatically With AdRoll
Learn how one AdRoll customer grew multiple Shopify plus stores with the power of AdRoll. Click here to read the Health Nutrition story.
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Unrolling: Spirit Halloween
In this edition of Unrolling, we’re reviewing Spirit Halloween. Here’s how they manage to rule the fall season, and how you can learn from their scary strategies. Click here to get some wicked good marketing tips.
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How to Use Retargeting to Increase Loyalty During the Holidays Webinar Recap
For most brands, the holidays are the happiest time of the year, offering opportunities to boost sales and turn new customers into lifelong buyers. But how do you stand out and keep customers coming back during the most important time of the year and beyond?
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How the Starbucks Red Cup Campaign Became a Cultural Phenomenon
Coffee lovers rejoice! Here’s everything you need to know about how Starbucks' simple red cup became a controversial cultural phenomenon.
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Enhance Customer Targeting and Boost Conversions With the New AdRoll + WooCommerce Integration
AdRoll and WooCommerce have come together to help our shared customers easily leverage their store data to create highly personalized marketing campaigns, ultimately boosting sales and driving more revenue. Learn more about the integration here.
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6 Simple Ways to Drive Holiday Shopping Conversions
The year is finally coming to a close. The busiest shopping season is only just beginning. Here’s 6 tips to convert holiday shoppers.
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Holiday SEO Tips for the Busy Shopping Season
Get holiday search engine optimization (SEO) tips to make sure your brand is at the right place in search results at the right time during the holiday season.
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What is Seasonal Marketing?
Whether it’s the season for Halloween costumes, sparkly gift wrap paper, or pastel eggs, here's how to get seasonal marketing right for your business.
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How to Drive Predictable Growth in an Unpredictable Market
Watch this 40-minute fireside chat with Scarlett Rocourt as she shares her experience starting a specialty hair care line, Wonder Curl, and seeing success even through the economic downturn.
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How Cross-Channel Marketing Can Improve ROI
Here's everything you need to know about creating a successful cross-channel marketing strategy — and the many benefits of doing so. Start today.
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