Personalizing the wig-shopping experience
Wigs.com has taken their mission of helping every woman feel confident and beautiful and translated it to 50% more online sales.
Get StartedDarren Williams
Chief Marketing Officer
Wigs.com
Tailoring the digital experience to the audience
Advertising shouldnât be a one-size-fits-all solution. Wigs.com had to personalize digital customer experiences for wig shoppers and scale it across social, websites, and beyond.
Darren Williams, chief marketing officer at Wigs.com, understood his audience. His mother lost her hair during her battle with breast cancer. Her experience buying a wigâfrom the poor customer support to the low-quality wigsâmade her feel worse. He didnât want others to go through the same thing.
With AdRollâs help, he took what he knew about his core audience and developed marketing campaigns that made shoppers feel heard and supported. Wigs.com created custom audience segments and created digital strategies that spoke directly to each person. This had a huge impact on their bottom lineâresulting in 50% more sales.
With AdRoll being the right fit for his needs, Darren threaded his way into creating his #DateToGrow story.
Get started with AdRoll todayBringing their success to life with AdRoll
More website traffic
Wigs.com has nearly doubled their site traffic by running ad campaignsâacross social, websites, and beyondâaimed at shoppers across the entire marketing funnel.
Custom audience segments
Darren creates personalized customer journeys by parsing Wigs.comâs audience into smaller segments and developing ads that are tailored for these shoppers and empathetic to their needs.
Shopify integration
Using AdRoll's Shopify integration, Wigs.com is able to easily see how their digital marketing efforts are driving more brand engagement and online sales.