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Read the Latest on the AdRoll blog

Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.

June 10th, 2025

AdRoll's CTV Strategy: Recap From Our General Manager of Connected TV's Interview With MartechEdge

In a recent interview with MartechEdge, George Castrissiades, the General Manager of Connected TV (CTV) at AdRoll, detailed the company's multifaceted strategy for navigating the rapidly expanding landscape of CTV advertising.

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June 1st, 2025

How to Optimize CTV Campaigns: The Bid Strategy to Maximize CTV Performance

Let's pull back the curtain and explore the journey of a CTV ad bid, from the initial bid request to the moment it appears on a shopper’s screen. We’ll walk through how advertisers optimize bids to reach the right audience and stay on track with their campaign goals.

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May 14th, 2025

10 CTV Creative Best Practices

Since CTV excels at establishing brand recall, creative will cement itself in customers’ minds. We spoke with Chad Rogers, CRO and co-founder of our video production partner Lemonlight, about how they work with clients to create standout CTV creative — take note.

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