Case Study | Industry: B2C
Increased conversion across all channels and platforms
Double-digit growth year-over-year
Bay Alarm Medical has experienced double-digital growth by expanding their marketing reach.
“We’ve built our business on Magento. By using AdRoll and Magento together, it has been easy to launch our campaigns and manage them daily. What we love is that it enables us to keep track of all of our most important business metrics, including how often our ads drive people to buy more products.”
Digital Marketing Specialist, Bay Alarm Medical
Connecting with new audiences
Since switching over to AdRoll, they’ve been able to reach more shoppers and measure the performance of their marketing—across multiple channels—from one easy-to-use dashboard.
Breaking out of the walled gardens
Bay Alarm Medical was having trouble building continued growth through their digital marketing. They were only running ads through Google but digital marketing strategist, Gjenes Belamide, noticed that the audiences they were targeting weren’t responding to their ads.
‘Our team wanted to target customers who already submitted a lead or at least visited the site. It takes about a week for customers to make a buying decision as they are doing their research,’ Belamide says. ‘We wanted to work with AdRoll because we wanted to expand our reach outside of Google.’ With AdRoll’s expanded reach, Bay Alarm has seen continual high performance, while driving double-digit year-over-year growth for the company.
Campaign measurement that simply works
Once Bay Alarm Medical started using AdRoll campaigns, they knew that the next step was to test, track, and optimize their ads. ‘In order to get the best results, it’s very important that our team continues testing, experimenting, and retesting—we spend a lot of time maintaining our campaigns,’ Belamide says. ‘AdRoll is easy to use and not difficult to learn at all. We learned a lot just by navigating and using it daily. What we love is that it enables us to keep track of all our key metrics.’
Being able to track the performance of their marketing enabled Bay Alarm to optimize their campaigns on their own terms. Whether it was making a quick adjustment in the dashboard, or working closely with our dedicated account management team to get questions answered, justifying marketing efforts was never out of hand for Belamide. ‘Providing results that showed our success allowed (for AdRoll and Bay Alarm) to be on the same page.’
About Bay Alarm Medical
Bay Alarm Medical's mission is to provide affordable safety and peace of mind for you and your loved ones. Bay Alarm Medical is powered by Magento.