When Audio Plugin Deals first launched, the APD team knew they had something special on their hands. But with a niche product, the team needed to make sure they could get it in front of just the right type of music enthusiasts to drive sales. To grow visibility, APD first started advertising on Facebook and Google. While Facebook worked well, they found Google difficult to manage and began looking for an alternative advertising solution. The team also determined they wanted an advertising platform that could help them discover new, relevant shoppers in addition to retargeting existing customers.
Between the APD team’s savvy marketing skills and AdRoll’s robust advertising capabilities, incredible campaign results continue year over year.
Over the last 12 months, APD’s retargeting campaigns averaged a 6.4x ROAS, with the lowest performing campaign still boasting a 5.9x return on ad spend. And, their 2022 BFCM campaign topped performance results with a 16.9x ROAS.
“AdRoll has been the best performer for us. On average, the performance of AdRoll beats out every other channel that we have used.”—Yemi Adejuwon, CTO of Audio Plugin Deals
In addition to revenue achievements, APD also benefits from having an AdRoll Account Manager who can help navigate them through new features, support budget allocation, and optimize their campaigns. APD is also able to take advantage of the easy-to-use AdRoll dashboard to create new ads whenever they want (which they do almost daily).
“We’ve grown to be the 2nd largest marketplace for music production software. We aim to become the largest and are quickly moving towards that goal.”—Yemi Adejuwon, CTO of Audio Plugin Deals