The Ideal Email Cadence for Your Audience
Here are some email cadence best practices to consider when finding the schedule that’s right for your brand and audience.
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Ad Copy: 5 Data-Driven Best Practices
A recent analysis of ad copy across AdRoll’s massive dataset has uncovered several copywriting tricks that can boost ad performance. Read on to learn more.
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6 Smart Ways to Build an Email List From Scratch
Wondering how to build an email list? Let's explore six smart ways to establish and grow a valuable email list that'll result in high conversion rates.
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What Is D2C and Why Does It Matter?
The online ecosystem has never been more favorable for direct-to-consumer (D2C) brands. But what does it really mean to be a D2C brand?
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Ads During a Crisis: The Dos and Don’ts
Here are some of the dos and don’ts that brands should take aboard when considering how best to implement ads during a crisis.
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How to Build a Customer Journey Map [TEMPLATE]
Customer journey maps are key to cultivating the perfect customer experience. Here’s a template to help you build an optimal customer experience.
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Competitive Analysis Template for Marketers
How well do you know your competition? We created a competitor analysis template to help you spot your competitors' tactics, strengths, and weaknesses.
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Tips to Drive Website Engagement
Every nook and cranny of your e-commerce site is an opportunity to drive website engagement. Here are tips on how to optimize your website.
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Video Best Practices Part 3: Video Metrics
Congrats, your video is out in the world! What's next? Let's explore the common video metrics to analyze at every phase of the customer lifecycle.
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