How to Create a Behavioral Targeting and Retargeting Strategy
By gathering data, segmenting, and targeting your audiences with behavioral targeting, you can vastly increase your sales and win client loyalty.
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Retargeting
Retargeting creates touch points to remind your customers of products and services they loved after leaving your website without buying. If you're just launching your first retargeting campaign or you're a seasoned marketer with thousands of ads in your past, we've got guides, strategies, worksheets, tools, and more, all to help you grow your business.
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How Cart Abandonment Differs from Checkout Abandonment — and How to Prevent Both
There is an important distinction between cart abandonment vs. checkout abandonment. Here’s a closer look at how to prevent each and how they differ.
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The Top 5 Abandoned Cart Recovery Solutions
Let’s explore why online shoppers abandon their shopping carts and how brands can maximize the results of each customer interaction.
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Cart Abandonment Rate Formula and Calculation
One of the most critical metrics that e-commerce stores should measure, but often don't, is the cart abandonment rate. Here's the formula to calculate it.
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3 Examples of Abandoned Cart Recovery Campaigns
Cart recovery emails are a critical customer touchpoint. Here are some excellent examples of cart recovery campaigns.
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Why Your Brand Needs a Superhero Retargeting Campaign Now More Than Ever
Let’s take a closer look at how a retargeting campaign can supplement brands’ digital marketing strategies and reduce cart abandonment.
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6 Tips on How to Launch a Successful Retargeting Campaign
Here are six tips for savvy marketers on how to launch a successful retargeting campaign that boosts cart recovery rates.
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Abandoned Cart Retargeting Ads: Everything You Need to Know
Cart abandonment retargeting can help increase cart recovery rates, here’s everything e-commerce brands need to know about retargeting ads for carts.
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5 Cart Abandonment Strategies for Success
It's frustrating when shoppers add items to a shopping cart, only to abandon the process before checkout. Here arestrategies to reduce total cart abandonment.
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What Can I Do to Reduce Abandoned Shopping Carts?
Here are five proven strategies to reduce the likelihood of abandoned shopping carts, so that you can increase your sales.
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