AdRoll's 2024 Customer Love Week: 6 New Improvements to AdRoll
This is our second biannual Customer Love Week, and each year we wrap the week with product improvements customers have been asking for. Check out what we’ve worked on.
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Customer Experience
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How to Know Your Marketing Funnel is Broken
If you have low conversion rates, receive negative feedback, or struggle to reel in high-quality leads, it might be time to assess your full-funnel marketing strategies.
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What is Connected TV (CTV) Advertising? A Beginner's Guide
Connected TV (CTV) advertising refers to delivering targeted advertisements through internet-connected television sets or devices, departing from traditional TV advertising. Dive into an intro here.
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Engaging Audiences Through Gamification and Interactive Content
In a digital ecosystem inundated with advertisements and distractions, capturing and retaining audience attention requires more than just flashy visuals and catchy slogans. Learn how to gamify with these tips.
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Unlocking the Power of Twitch Advertising: Connect With Your Audience Where They Live and Play
When it comes to the vast landscape of online advertising, platforms like YouTube, Facebook, and TikTok often steal the spotlight. Enter: Twitch. A place where your audience may be spending more and more of their time. Click here to learn more.
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5 Spooktacular Halloween Campaigns to Draw Inspiration From
While it can be tempting to dedicate all your attention to Black Friday, there’s no reason you can’t launch a mini Halloween campaign as well. Here are five frightful Halloween campaigns to draw inspiration from.
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Sales Holidays for Small Businesses
Black Friday and Cyber Monday are the star holidays of the season, but they’re not the ONLY holidays. Here are lesser known holidays for your business to celebrate this year.
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The AdRoll + Klaviyo Integration: Elevate ROI and Enhance Customer Experience
Today we announce an exciting new partnership and product integration with Klaviyo — an intelligent marketing automation platform for email, SMS and push notifications.
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6 Simple Ways to Drive Holiday Shopping Conversions
The year is finally coming to a close. The busiest shopping season is only just beginning. Here’s 6 tips to convert holiday shoppers.
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