Event Date: August 24th, 11AM PST
Host(s): Justin Megahan, email expert and marketing manager at Mixpanel, and Yasmeen Turayhi, global product marketing lead at AdRoll
Why people open emails: what 1.7B emails reveal
Email marketing is one of the most effective ways to reach your audience: for every $1 spent on email marketing, the average return on investment is $44.25. But as the digital landscape continues to evolve, are you doing email marketing right in 2016? Mixpanel dove into their data of more than 1.7 billion emails sent and found proven methods to get your emails opened.
Join Justin Megahan, email expert and marketing manager at Mixpanel, along with Yasmeen Turayhi, global product marketing lead at AdRoll as they reveal tips to elevate your email marketing strategy.
You will learn:
- Effective strategies from over 85 thousand email campaigns
- New best practices for subject line length
- How your word selection drastically impacts opens
- How to retarget customers with email
- Plus, we’ll have a live Q&A with our experts.