AdRoll Expert Sessions: CTV for Performance Marketers

In this AdRoll Expert Session, Growth Marketing Manager Damien Voita and Ali Clark, AdRoll's Head of Emerging Channels, discuss the evolution and strategic implementation of Connected TV (CTV) advertising.

This session explores how shifts in consumer behavior toward streaming have made CTV a critical channel for both B2B and B2C brands.

Key topics include:

• The importance of understanding CTV's role in the broader marketing funnel

• The ability to perform granular programmatic targeting—including account and contact-level targeting for ABM

• And how to approach creative development without needing high-budget production

The session also addresses practical considerations such as budget recommendations and highlights the long-term brand awareness benefits of CTV.

Watch on demand now.