Going Global with Account-Based Advertising: Overcoming Data Challenges to Reach Real Decision-Makers

Watch the On-Demand Webinar

Buying committees are more global than ever, but running account-based advertising outside North America introduces new challenges. Differences in privacy regulations, data availability, and addressability mean global campaigns cannot simply replicate US strategies.

In this on-demand session, experts from Bombora, AdRoll, and Greenhouse share how B2B teams are executing global account-based advertising in practice, from identifying priority accounts to activating campaigns across regions and measuring success with confidence.

What You'll Learn

• Why global expansion requires a different foundation for account-based advertising
• The structural data and privacy constraints that shape international addressability
• Why account-level targeting becomes the most reliable strategy for reaching global buying committees
• How Bombora and AdRoll enable scalable account-based advertising across 100+ countries
• How marketing leaders measure global program success

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