Getting Ahead of the Game With Brand Ads

This is part 1 of 2 of our holiday readiness webinar series.

Join Damien Voita, Principal Campaign Manager at AdRoll, as he discusses the strategic importance of brand awareness ads ahead of the holiday peak.

In this session, you'll learn:

• All about the current advertising landscape with reduced consumer spending, AI discovery, and more.

• How brand ads complement a multichannel performance ad strategy over the season.

• How to plan brand campaigns across different phases (early, pre-peak, and peak).

• How to design effective creative that prioritizes memory over information overload.

• How to measure performance through near-term, midterm, and long-term metrics.