The Ultimate Guide to Growth
Ready to jump-start your business growth?
The Ultimate Guide to Growth takes you step by step through the process of creating a marketing plan. You’ll learn how to find your ideal customer, research your competitors, and write a value proposition that will make you stand out in a sea of online competition. You'll also learn how to craft a marketing strategy and identify the tactics that will get you seen – and exponentially increase your growth. Through our detailed step-by-step guide, you'll learn:
How to Find Your Ideal Customer
It’s not enough to sell – you need to know who you’re selling to. Learn how to identify your ideal customer using tools you already have.
How to Conduct Competitor Research
What’s your competition up to? Checking out what they’re doing can help you identify opportunities for your brand – and possible threats.
How to Identify Your Key Differentiators
What sets your brand apart? You’ll identify unique differentiators that make you stand out from the crowd and appeal to your ideal customers.
How to Create a Marketing Strategy
Map out how you’ll reach new customers, connect with existing customers, and grow your business with a step-by-step plan.
How to Define Your Marketing Tactics
There are a lot of ways you can reach your ideal customers. You’ll learn about different tactics and which ones will work best for your goals.
How to Create Lead-Generating Content Assets
What kind of content should you create? Discover how you can produce written, visual, and advertising content to get your message across.
How to Implement and Test
Launch your marketing tactics and learn how you can test different parts of your messaging to figure out what resonates the most with your visitors.
How to Measure Success
Determine what metrics you’ll use to measure how successful your campaigns are, and explore attribution models so you know what’s turning visitors into customers.