The Connected TV Starter Guide for Shopify Merchants

CTV isn’t just the future of television — it’s your next best marketing channel.

As streaming viewership rises and cord-cutting becomes the norm, connected TV (CTV) is opening a new world of opportunity for Shopify merchants ready to scale. This guide shows you how to turn big-screen attention into bottom-line results.

Inside, you’ll learn:

• How CTV advertising works (without the jargon)
• Where CTV fits into your cross-channel strategy
• How to target Shopify audiences with precision
• What makes great CTV creative — and what to avoid
• The metrics that prove CTV performance

And how to:

• Launch your first CTV campaign in under five minutes
• Retarget cart abandoners and high-value segments in their living rooms
• Use CTV to boost brand recall and revenue

By 2026, 87% of U.S. households will own a connected TV. Are you showing up where your shoppers are?

Download the guide today.