The Connected TV Starter Guide for Shopify Merchants

CTV isn’t just the future of television — it’s your next best marketing channel.

As streaming viewership rises and cord-cutting becomes the norm, connected TV (CTV) is opening a new world of opportunity for Shopify merchants ready to scale. This guide shows you how to turn big-screen attention into bottom-line results.

Inside, you’ll learn:

  • How CTV advertising works (without the jargon)
  • Where CTV fits into your cross-channel strategy
  • How to target Shopify audiences with precision
  • What makes great CTV creative — and what to avoid
  • The metrics that prove CTV performance

And how to:

  • Launch your first CTV campaign in under five minutes
  • Retarget cart abandoners and high-value segments in their living rooms
  • Use CTV to boost brand recall and revenue

By 2026, 87% of U.S. households will own a connected TV. Are you showing up where your shoppers are?

Download the guide today.

Frequently Asked Questions

How can Shopify merchants use CTV to reach users who abandon their cart?

Shopify merchants can leverage connected TV retargeting to reconnect with high-value segments, such as recent cart abandoners, by serving personalized ads to them in their living rooms.

What is the main benefit of using CTV for a Shopify brand's full-funnel strategy?

CTV's main benefit is turning big-screen attention into bottom-line results by boosting brand recall at the top of the funnel and integrating seamlessly with retargeting efforts across other channels.

Where can I find a comprehensive guide to CTV advertising strategy and mechanics?

If you're ready to explore the full scope of CTV advertising, our central resource hub covers everything. It provides a detailed look at CTV advertising mechanics, proprietary measurement techniques, and full-funnel strategy. Learn more about CTV with our Connected TV Advertising guide.

The Connected TV Starter Guide for Shopify Merchants