REPORT, 7 pages
Published: Feb 2019
Measure Your Marketing: The Basics of Attribution
How people shop and the way brands advertise online has evolved tremendously over the past decade. These changes have made it difficult to understand the impact marketing has on the customer journey and how to best allocate digital dollars between channels.
In this guide, Measure Your Marketing: The Basics of Attribution, we give you an overview of some of the most important things you need to know, such as:
- What is attribution?
- Why does it matter for your budget?
- What attribution model should you be using?
- What’s the right attribution solution for your business?
- And more!
Download the guide to embark on your attribution journey!