The DIY Marketing Audit Workbook
Behind every great marketing campaign is a well-thought-out strategy. But creating a cohesive plan takes time — and many marketers and brand owners feel overwhelmed at some point during the process. Before a brand can conquer their next marketing challenge, they need a firm understanding of where they are now.
But sometimes, that can present a problem for marketers: making data-driven decisions is difficult when the right data doesn’t exist. Despite the proliferation of analytics platforms and reporting suites, digging up the numbers you need to figure out what’s working and what isn’t remains a major obstacle in the marketing world.
Download our eBook, The DIY Marketing Audit Workbook, for a series of self-assessments and DIY audits that will help you get a read on how your digital marketing efforts stack up in the following areas:
- Site design and usability
- Inbound marketing
- Digital advertising
- Social media and community