Ecommerce Marketing Overheard: SMS and Livestream Shopping
In this edition of Ecommerce Marketing Overheard, we explore the power of SMS,the emergence of livestream shopping, and more.
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Sr. Product Marketing Manager @ AdRoll
Chelsea is the Sr. Product Marketing Manager focusing on Voice of Customer at AdRoll. She uncovers customer insights and stories and shares them across the company. Chelsea started an ecommerce accessories business in her teens which sparked a love of helping other merchants grow their businesses. Outside of work, she loves Ikea hacking, making Italian cocktails and meals, and hiking.
In this edition of Ecommerce Marketing Overheard, we explore the power of SMS,the emergence of livestream shopping, and more.
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Learn how Turnback Pony used AdRoll’s abandoned cart marketing recipe to retarget and capture customers that were nearly missed at checkout.
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Beauty is a massive category poised for continued growth. Here are the brands that have been riding this wave and adding their unique spin.
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2022 is set to be the year of loungewear, sustainability, and mobile shopping. Here is the 2022 fashion ecommerce trends report!
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While Singles' Day may have started as an unofficial celebration of singledom, the holiday has transformed into a massive one-day shopping event.
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If you’re running ads across channels, your reporting needs to be measured across those channels for the most accurate data. Click here for AdRoll’s 7-step strategy to cross-channel campaign performance tracking.
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