Ecommerce Marketing Overheard: SMS and Livestream Shopping
In this edition of Ecommerce Marketing Overheard, we explore the power of SMS,the emergence of livestream shopping, and more.
Chelsea is the Sr. Product Marketing Manager focusing on Voice of Customer at AdRoll. She uncovers customer insights and stories and shares them across the company. Chelsea started an ecommerce accessories business in her teens which sparked a love of helping other merchants grow their businesses. Outside of work, she loves Ikea hacking, making Italian cocktails and meals, and hiking.