Actionable tips, community conversations, and marketing inspiration.

AdRoll + Klaviyo: Boost Conversions with Personalized Ads

Chelsea Dougherty

Principal Strategic Partner Manager

When it comes to your marketing efforts, the more personalized the better. With this in mind, we are thrilled to announce our latest partnership and integration with Klaviyo, an intelligent marketing automation platform for email, SMS and push notifications. The integration enables you to sync your Klaviyo lists and segments to dynamically target subscribers with hyper-relevant AdRoll web ads. This ensures you are reaching the right audience with the right message at the right time. By enabling a more personalized and consistent marketing experience, you increase the chance of engaging more customers and driving higher conversions.

How the Klaviyo Integration Amplifies Your Campaigns 

Boost Return on Ad Spend (ROAS) 

When it comes to maximizing conversions, targeting the right audience is key. With the AdRoll and Klaviyo integration, it’s easy to reach your highly-qualified buyers and deliver tailored ads directly to them to help boost your ROAS. 

Enhance the Customer Experience

Consistency is key when it comes to engaging your customers. Align the messaging and creative of your AdRoll ad campaigns with your Klaviyo email and SMS campaigns to create a cohesive and impactful brand experience that resonates with your audience. 

Save Time and Streamline Audience Management 

Gone are the days of manual list uploads (yes, we’re celebrating too)! Now, you can effortlessly keep your advertising audiences up to date. By connecting your Klaviyo account directly to AdRoll, you ensure your target audiences are automatically synced, saving you valuable time and effort. 

Gain Actionable Insights with Cross-Channel Reporting

Making informed decisions about the performance of your campaigns can be tough without the right information. By leveraging UTMs in your AdRoll and Klaviyo campaigns, you can receive comprehensive cross-channel reporting in the AdRoll Cross-Channel Performance Dashboard. Confidently analyze the ins-and-outs of how your advertising and email campaigns work together and receive valuable insights to optimize your performance.

How to Drive More Sales with AdRoll + Klaviyo

Here are some key strategies to get the most of your integration.

Retarget Site Visitors and Cart Abandoners

Retargeting website visitors and cart abandoners is now easier than ever. Combine the power of AdRoll's retargeting ads with Klaviyo's email and SMS campaigns to effectively turn browsers into buyers. Have customers without an email? We’ve got you covered — the AdRoll pixel becomes a potent tool to reach and engage them.

Cross-Channel Targeting 

Meet your customers at every step of their shopping journey. Easily create relevant ads to target your Klaviyo subscribers and reinforce your campaign objectives. By utilizing consistent CTAs across multiple channels, you’ll deliver a cohesive experience to increase brand recognition and drive conversion.

Reward High-Value Customers with Special Offers 

High-value customers make the world go ‘round, and they deserve some special treatment. Reward your most loyal customers by leveraging integrations like and Yotpo. Deliver personalized ads and give them access to exclusive promotions and rewards. You can also utilize AdRoll's Yotpo integration to feature customer reviews in your ad creative.

Convert One-time Shoppers to Repeat Purchasers

Improve your repeat purchase rate by targeting customers with complementary products or items ready for replenishment. Using a subscription integration like Recharge, create segments of one-time purchasers and target them with ads to become subscribers for increased lifetime value.

Segment Your Customers to Highlight Relevant Products

With customer data from quizzes tools like Typeform, serve ads that complement your email and SMS campaigns highlighting products that fit their needs. Expand your reach with ads for customers who opt in for back-in-stock and wishlist notifications via tools like Swym.

Turn Customer Service Touchpoints into Sales

With Gorgias or other customer support tools, nudge customers with ads who have inquired about products but haven’t purchased yet. Promote sales or new product launches to upsell customers who had positive support experiences.

Final Tips 

Properly setting up your ad groups  is crucial to your campaign success. While larger audiences generally yield better results, it’s important to tailor your copy and creative to the specific segments you are targeting. When you personalize offers and product imagery to match the interests of each segment, your engagement will skyrocket. 

Want to learn more about the AdRoll + Klaviyo integration? Follow the link for additional resources ➡️