The Basics of Paid Search & How It Works
Search engines are a tool used all day every day by millions of people. How do you leverage their popularity for your brand? Find out how paid search can add to your strategy.
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Digital Advertising
Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.
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Cross-Channel A/B Testing Fundamentals
Want to test your campaign effectiveness across channels? Start with these fundamentals for cross-channel A/B testing.
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TikTok Advertising: How, When, and Why to Start
Learn everything you need to know about TikTok advertising including how it works, how to get started with advertising on TikTok, costs, examples, benefits, and more.
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Static Ads vs Dynamic Ads: How to Choose the Right Display Ad Type
Ready to run digital banner ads but not sure which ad type will perform best? Learn more about static vs. dynamic ads and how to use them strategically here.
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Social Media Ads Cost Breakdown: Facebook, Instagram, TikTok, Pinterest and More
Get a full comparison of how much it costs to advertise on popular social media platforms including Facebook, Instagram, TikTok, Pinterest, and more.
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What is Targeted Advertising?
Targeted ads allow marketers to advertise to shoppers based on their traits, interest, and behaviors. Learn more about the value of targeted advertising for your brand here.
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2023 Digital Advertising Outlook
The beginning of the year usually brings lower CPMs, is 2023 going to be different? Click here to get the data for 2023's digital advertising outlook.
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How to Increase ROAS: 3 Tips from Kevin Brkal
Looking for ways to be more efficient with your 2023 marketing budget? Check out these three ROAS increasing tips from marketing pro, Kevin Brkal.
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Digital Marketing Strategies for Uncertain Times
The future may feel uncertain, but your marketing strategy doesn't have to be. Plan for your new year with these tried-and-true strategies. Click here to learn more.
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AdRoll vs. Display & Video 360 (DV360)
If you’re launching display and video ads, you’ve probably heard of AdRoll and DV360. Compare what each tool offers and get started with AdRoll today!
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AdRoll has generated over $165 billion in revenue for customers.
Our customers average 5x return on ad spend. Don’t miss out.