Zoe Lev
Learn how Zoe Lev Jewelry boosted sales and surpassed ROAS targets with AdRoll’s advanced strategies.
Learn how Zoe Lev Jewelry boosted sales and surpassed ROAS targets with AdRoll’s advanced strategies.
This guide breaks down the what, why, and how of contextual targeting, an increasingly powerful alternative to behavioral targeting."
Whether you’re fully immersed in AI or just beginning to explore its possibilities, this report offers a grounded, honest look at where the industry stands and where it’s going next. Download the report now.
CTV audiences are getting larger, which means advertisers' opportunities are, too! Explore the latest viewer and industry trends in our latest guide. Download now, and learn more about AdRoll CTV today.
There’s no one-size-fits-all strategy for content marketing. In this episode, we dive into how brands are strategically thinking about distribution and seeking opportunities to nurture the community through content engagement.
Being successful often means learning from those who have “been there and done that.”
Strengthen your brand by seeking brand partnerships with other companies.
Join AdRoll and Experian for an inside look at our newest CTV advertising solution—built to help marketers reach the right households with smarter, privacy-conscious data. Watch now.
In this webinar, Alejandra will walk you through the steps to build a strong customer loyalty program that fits your brand’s goals and audience. Watch now.
Learn how to centralize your reporting, identify opportunities in your marketing channels and campaigns, and make informed decisions on your strategy with Aiden Dalley and Evi Katsoulieri as they showcase AdRoll's Cross-Channel Attribution feature. Watch now.
Creating a global agency from scratch. AdType began as a single office and turned into a digital marketing agency with locations in the UK, Spain, and Italy.
Launching a new product with a bang. Boomf pivoted their business strategy after the dynamite success of the Boomf Bomb and have partnered with AdRoll to explode their revenue by 123%.
Getting the most bang for their customer’s buck. With their relationship with a top customer on the line, Cherry Media Group optimized their ad placement strategy and increased their ROI by 3x.
Discover the meaning, calculation, and practical applications of click-through rate (CTR) to measure your digital marketing campaign performance.
Enhance your marketing efforts with proven prospecting techniques. Explore various ways to engage and convert potential customers.
Discover the power of retargeting ads. Learn the 8 steps to create effective retargeting campaigns for driving conversions and engagement!
Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
With so many touchpoints in the customer journey, you’ll need creativity in how you engage with your audience. This blog post will give you 12 examples from AdRoll for potential retargeting techniques.
Let’s explore how you can use AI for ad optimization now to prepare you for a future where agentic AI is the norm, with practical tips on how to get started and where to look for meaningful AI tools and services. We'll start with why advertisers who rely on manual optimization will fall behind.
In a recent interview with MartechEdge, George Castrissiades, the General Manager of Connected TV (CTV) at AdRoll, detailed the company's multifaceted strategy for navigating the rapidly expanding landscape of CTV advertising.
Running a sale? Check your profit margins and decide your discount!
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