8 Benefits of Responsive Display Ads
Leveraging RDAs within the Google Display Network helps advertisers reach a broader audience. Let’s explore the specific advantages they bring to your campaigns.
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The Marketing Resource Library for Growing Your Brand
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Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
Contextual Targeting Examples for Better Advertising Strategies
Advertisers should recognize the significant impact of contextual targeting — it establishes genuine connections with consumers and increases engagement. This strategy displays ads to viewers depending on the content they’re viewing at that moment.
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Bottom-of-Funnel (BOFU) Marketing Strategies That Drive Conversion
The bottom of the funnel is the stage where you focus on turning interested customers into loyal ones. Your BOFU marketing needs to give these potential customers the right incentive and resolve any lingering doubts to complete their purchase.
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Discount Strategy Calculator
Running a sale? Check your profit margins and decide your discount!
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