Innovative Women in Digital Advertising
The Digital Advertising Journey: Perspectives from Women in Leadership
Watch our recent fireside chat spotlighting AdRoll customers and partners who are leading high-impact digital advertising and programmatic strategies.
These candid conversations of female leaders across the globe will share how they drive results, lead teams, and navigate the fast-paced digital landscape. From DSP execution to team building, you’ll hear real stories of growth, resilience, and innovation.
In each session, our panelists reflect on lessons learned from experience offering insights on leadership, adaptability, and career development in an evolving industry.
Whether you're deep in campaign strategy or forging your leadership path, this session promises actionable takeaways and authentic perspectives from women shaping the future of digital advertising.
Key Takeaways:
- Learn how women in leadership build and manage effective programmatic and DSP strategies that deliver results.
- Get actionable insights on how to adjust strategy in response to market challenges and finish the year strong.
- Hear honest, inspiring stories of lessons learned while building and leading successful teams and how to apply them to your own journey.
Brenda Salce-Garcia – VP, Customer Success at AdRoll & RollWorks
Cara Ferreira – CMO at Drone Nerds
Leela Srinivasan – CEO at Parity
West Coast Panelists:
Serena Patel – Sr. Manager, Account Management at AdRoll
Maria Bray – Global Demand Generation Manager at Porex
Liz Larson – Sr. Lifecycle Marketing Manager at Total Expert

AdRoll has generated over $165 billion in revenue for customers.
Our customers average 5x return on ad spend. Don’t miss out.