The marketing resource library for growing your brand.

Case Studies

LockThreat

LockThreat

LockThreat turned to AdRoll ABM to shorten 6–8-month B2B buying cycles, reduce wasted ad spend, and consolidate their MarTech stack with high-intent pipeline creation.

Snowflake

Snowflake

Discover how Snowflake scaled 1:1 ABM to 2,000+ accounts with AdRoll ABM, driving a 75% increase in SDR-booked meetings and 3X meeting rate.

Pitchbook

Pitchbook

Learn how financial data and research firm PitchBook used AdRoll's ABM strategy to cut CPC by 37.9%, accelerate their sales cycle by 14.9%, and achieve a 24.3% higher win rate.

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Guides & Reports

DOOH: How Modern Teams Target & Measure Digital Out-of-Home

DOOH: How Modern Teams Target & Measure Digital Out-of-Home

Maximize DOOH's full-funnel impact. Get the guide on targeting precise real-world audiences and measuring performance outcomes like brand lift, web conversions, and app downloads.

ABM Planning Template

ABM Planning Template

Download a presentation-ready ABM planning template to define ICPs, target accounts, channels, and metrics — built to streamline your strategy.

The B2B Marketer’s Guide to ABM

The B2B Marketer’s Guide to ABM

The B2B Marketer’s Guide to ABM - showing you how to make ABM work for you (no matter your company’s size or budget) and everything you need to know.

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Webinars

Going Global with Account-Based Advertising: Overcoming Data Challenges to Reach Real Decision-Makers

Going Global with Account-Based Advertising: Overcoming Data Challenges to Reach Real Decision-Makers

Learn how B2B teams execute global account-based advertising across 100+ countries. Watch now.

AI Disruption in Advertising, Explained

AI Disruption in Advertising, Explained

As AI accelerates innovation across advertising and ad tech, marketers are being forced to rethink how platforms, data, and decision-making fit together. Watch now.

Beyond Black Friday: How to Activate Your Customer Data for Ongoing Growth

Beyond Black Friday: How to Activate Your Customer Data for Ongoing Growth

Turn seasonal shoppers into year-round customers. Watch now.

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Knowledge Center Articles

Click-through Rate (CTR)

Discover the meaning, calculation, and practical applications of click-through rate (CTR) to measure your digital marketing campaign performance.

Prospecting

Enhance your marketing efforts with proven prospecting techniques. Explore various ways to engage and convert potential customers.

Retargeting

Discover the power of retargeting ads. Learn the 8 steps to create effective retargeting campaigns for driving conversions and engagement!

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Read the Latest on the AdRoll blog

Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.

April 14th, 2026

How to Use Cross-Channel Personalization to Boost Customer Engagement

Use your customer data to deliver consistent, personalized ads across every channel. Learn how cross-channel personalization moves customers through the funnel.

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April 13th, 2026

DOOH Measurement: Understanding DOOH Metrics, Methods, and Attribution

Learn how programmatic DOOH is measured, from modeled impressions and brand lift to foot traffic, sales lift, and more.

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April 11th, 2026

The Ultimate Advertising Strategy: Display, Native, Video, CTV, DOOH, & Paid Search

With shrinking budgets, you’re looking for all the ways to cut costs and consolidate bills to save some coin. Invest in a strategic multi-channel marketing strategy with display, native, video, and search ads. Find out how here.

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