How to Perform a Retargeting Audit: Strategies for Better Retargeting

Most web searches these days end without a site click, which makes the visitors that do reach your site high intent prospects. Site visitors have self-selected by navigating away from LLMs, walled gardens, and AI Overviews to your branded website. This audit ensures you are maximizing retargeting strategy to guide visitors back to your site at the right time.

Key topics:

• Why 2026 retargeting goals are different than years past

• Your 4-step retargeting audit checklist

• How to perform an inventory check on your retargeting campaigns

• Tailoring content to segmented audiences

• Solutions to some of the most common retargeting problems