Psychometrics: 5 Tricks That Deliver Treats of Personalization

Is there a way to get inside the mind of your customers — to think like they think? To compete in today’s market, marketers need to make the buying process as seamless as possible; they need to remain one step ahead of customers during the complete customer journey. Sure, we have personas, we a/b test, and more — to optimize experiences, perfect messaging and act on strategies that are proven to convert. Leveraging all these resources helps us anticipate behavior, but there is a way to dive deeper: psychometrics.

Psychometrics leverages AI to go beyond demographics to understand individual attributes and attitudes that influence buyer behavior. Join this panel of experts — Adam Lasky (Director of Marketing, TeePublic), Courtney Griffin (VP of Sales, Pinpoint Predictive), Jimmy Shang (Director of Marketing Analytics, AdRoll) — as they share how to go beyond common segmentation practices to using individual personality traits in developing enhanced marketing campaigns.

For the D2C marketers among us looking to advance to next-level personalization, this webinar is for you. Register to learn:

• How to leverage psychometrics to enhance personalization
• Actionable insights from behavioral data you may already have
• How to build advanced personalized and connected experiences that convert
• Common personalization challenges modern marketers face and how to overcome them
• From TeePublic and their experience deploying psychometrics into marketing campaigns
• And more!

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