The Connected TV Starter Guide for Klaviyo
CTV isn’t just the future of television — it’s your next best marketing channel.
As streaming viewership rises and cord-cutting becomes the norm, connected TV (CTV) is opening a new world of opportunity for B2C brands ready to scale. This guide shows you how to turn big-screen attention into bottom-line results.
Inside, you’ll learn:
- How CTV advertising works (without the jargon)
- Where CTV fits into your cross-channel strategy
- How to target your Klaviyo lists and segments with precision
- What makes great CTV creative — and what to avoid
- The metrics that prove CTV performance
And how to:
- Launch your first CTV campaign in under five minutes
- Retarget cart abandoners and high-value segments in their living rooms
- Use CTV to boost brand recall and revenue
By 2026, 87% of U.S. households will own a connected TV. Are you showing up where your shoppers are?
Download the guide today.
Frequently Asked Questions
How can I use my existing Klaviyo email lists for CTV advertising?
Once integrated with your Klaviyo account, AdRoll leverages your Klaviyo lists and segments to precisely target ideal audiences with CTV ads. This allows you to reach high-value segments like recent purchasers or cart abandoners directly on their connected TV devices.
How can B2C brands benefit from CTV campaigns?
For B2C brands ready to scale, CTV is a powerful channel that turns big-screen audience attention into bottom-line results by boosting brand recall and increasing revenue throughout the customer journey.
Where can I find a comprehensive guide to CTV advertising strategy and mechanics?
If you're ready to explore the full scope of CTV advertising our central resource hub covers everything. It provides a detailed look at CTV advertising mechanics, proprietary measurement techniques, and full-funnel strategy. Learn more about CTV with our Connected TV Advertising guide.
