Video Best Practices: Secrets to Ideation, Production, and Distribution

As an e-commerce professional, you’ve probably seen metrics touting video’s ability to build brand awareness, drive sales, and encourage repeat business. And as a consumer, you’ve most likely noticed that video content is seemingly everywhere.

It should come as no surprise, then, that video content is considered a must-have for all companies — especially for e-commerce brands. Over 80% of marketers say that video has helped them increase website traffic, generate leads, and increase dwell time across web pages. And when you go beyond the statistics, video also provides value by adding authenticity to audience interactions.

However, not everyone is familiar with how to go about creating video content and the specifics around distribution. This is where Video Best Practices: Secrets to Ideation, Production, and Distribution comes in.

We’ve partnered with Lemonlight to share everything you need to know about using video to drive e-commerce brand to success. Download our eBook to learn:

  • How to begin developing your video concept.
  • Best practices to keep in mind for the production process.
  • How to distribute your content and create unforgettable cross-channel experiences.
  • How to accurately measure success with the right metrics.
  • And more.