REPORT, 44 pages
Published: September 2017
Topic(s): Attribution

The State of Marketing Attribution 2017

There’s a great misconception that attribution modelling provides a singular, concrete truth. But actually, attribution modeling is an ongoing process of improving how we measure marketing’s impact in order to improve decision making over time.

Thus, AdRoll and Econsultancy wrote The State of Marketing Attribution 2017. It covers how over 900 brands worldwide tackle attribution, clearing up common misconceptions:

  • Why is attribution a process and not an end state?

  • Why is making small steps better than doing nothing?

  • Why does the perfect attribution model not exist?

  • Why is attribution an ROI investment and not a cost center?

Download for help succeeding at attribution!