Power Up Your
Holiday Marketing

The race to holiday revenue is on! Complete each level to generate brand awareness, maximize budget, and create a campaign your customers can’t ignore.

Holiday Marketing Hero

The ultimate strategy guide to 2023’s busiest shopping season

The cover of the Holiday Marketing Hero guide.

Start Strategizing Now — Before It’s Game Over

Most shoppers won’t start thinking about the holidays until late fall. But for many businesses, the most wonderful time of the year starts now. 

The average customer requires 56 touchpoints before making a purchase, which means marketers need to get in front of ideal shoppers months before peak shopping season. Don’t know where or how to begin? We’ll walk you through each month of holiday marketing prep, execution, and follow-up to keep you on track to crush your 2023 goals.

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Reach Your Next Checkpoint

You know big dates like Black Friday and Christmas, but what about all the important events that happen before or in between? Use our holiday marketing calendar to prepare for key milestones and stay organized through 2023 and beyond.

August 2023
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
September 2023
Sun Mon Tue Wed Thu Fri Sat
1 2
3 Labor Day 4 5 6 7 8 9
10 11 12 13 14 15 16 Rosh Hashanah
17 Rosh Hashanah 18 19 20 21 22 23
24 25 Yom Kippur 26 27 28 29 30
October 2023
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 7
8 9 Indigenous Peoples' Day 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 Eid Milad ul-Nabi 27 28
29 30 31 Halloween
November 2023
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4
5 6 7 8 9 10 11 Veterans Day
12 Diwali 13 14 15 16 17 18
19 20 21 22 23 Thanksgiving Day 24 Black Friday 25 Small Business Saturday
26 27 Cyber Monday 28 29 30
December 2023
Sun Mon Tue Wed Thu Fri Sat
1 2
3 4 5 6 7 8 Hanukkah Begins 9
10 11 12 13 14 15 Hanukkah Ends 16
17 18 19 20 21 22 23
24 Christmas Eve 25 Christmas Day 26 Kwanzaa Begins 27 28 29 30
31 New Year's Eve
January 2024
Sun Mon Tue Wed Thu Fri Sat
1 New Year's Day Kwanzaa Ends 2 3 4 5 6
7 8 9 10 11 12 13
14 15 Martin Luther King, Jr. Day 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31

Calendar Legend

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