Just like with Facebook ads, email marketing, or SEO, getting started with Google Advertising for your Shopify stores can feel overwhelming if you’ve never done it before. Putting aside all of the new technical skills you’ll have to learn, you also have to figure out the main principles of building a Google Advertising campaign. We’re talking about everything from audience targeting to researching keywords to A/B testing your creative ideas. In case you haven’t realized it already, there’s a whole lot of new things to conquer.
Luckily, we’re here to help with this campaign planner — it’s got all the practical but high-level skills you’ll need to create knock-out campaigns. And even better, rather than inundate you with thousands of new terms and concepts, we’ve compiled this useful content in the form of a handy template that makes the process of thinking through your campaign easy.
Take it from us: The more you think through your campaign at the beginning, the easier the strategy, ideation, and creative processes will feel. And that’s great news because if you’re not planning your campaigns, you might as well be planning to spend more and get less engagement.
So, what are you waiting for? Here’s everything you need to get started on creating amazing and eye-catching Google Advertising that’ll drive shoppers to your Shopify store, including how to identify the objectives of your campaign, build out ad groups, figure out your financials, and measure your ads’ effectiveness. As we said, it’s handy-dandy stuff that you’ll want to bookmark, save, or even print out
Oh, and one more pro tip for you: You can turn on “easy” mode by using AdRoll for Shopify to handle all the technical stuff — no more stressing out about how to deliver the best results and highest revenue for your brand!
Scott Jones is the Sr. Product Marketing Manager at AdRoll.