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Jaime Lee

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Move over Tinder and OkCupid. There’s a queen bee in the dating app scene: Bumble. 🐝 After the female-centric dating app went public on February 11, its stock quickly traded up nearly 77%, reaching a market cap of — wait for it — $8.3 billion.  With singles using the same handful of apps to look for love, how did Bumble edge out its competitors? And what can other companies learn from this young, Instagram-friendly, and…

The year 2020 brought significant changes to how we live and work, including a seemingly never-ending amount of time at home. This ultimately shifted online consumer behavior like never before. We went from searching travel destinations and restaurant reservations to lockdown-friendly alternatives like recipes, hobbies, and pets.   With 1.2 billion shopper profiles at our disposal and the ability to make more than 80 billion daily AI-based predictions, AdRoll is well-positioned to reflect on how…

Gone are the days of scheduling several trips to the dentist and paying upwards of $8,000 for braces just to achieve straight teeth. Now, you can simply order an impression kit, make a 3D mold of your teeth, and receive invisible aligners regularly — all from the comfort of your own home. In true direct-to-consumer (D2C) fashion, SmileDirectClub has managed to transform something as mundane as orthodontics into a fashionable and efficient experience. So, how…

Since the invention of the console in the late 1960s, video games have been a ubiquitous part of modern culture. From Animal Crossing to Pokemon to Minecraft, young people across generations have embraced video games as a medium for distraction, entertainment, and socialization.  Today, the reigning champion of the video game industry is Fortnite, a video game that boasts the largest Gen Z player base (the youngest professional Fortnite player is only 13 years old!).…

Thanks to the pandemic, the retail landscape has dramatically transformed, with customers forging new shopping habits and upping their expectations for brands. Digital marketing has evolved just as much, with the development of virtual platforms to replace in-person experiences and campaign redesigns to acknowledge the new reality. Yet, given the rapid onset of new technologies, behaviors, and trends, skilled marketers must look even further into the future.  So, come 2021, will content still be king?…

It’s the spookiest time of the year — though most people would agree that the world needs more treats and fewer tricks right now. Luckily, there’s one company that’ll deliver all the ghoulish thrills you need: Spirit Halloween. Yes, it’s your annual reminder that ‘tis the season for witches, skeletons, and pumpkins.  With 63% of Americans reporting that they will still celebrate Halloween this year, experts predict that 2020 will be an $8 billion Halloween…

Survey any average American, and they’ll probably agree that 2020 has been a pretty tough year. It hasn’t been easy to cope with a global pandemic, a potential recession, and social struggles — happening all at the same time. However, one company has managed to thrive amid these stinkers: Tushy.  Tushy is a D2C company selling bidet attachments for home toilets. As their website describes, the Tushy bidet “saves your ass, saves your money, saves…

You’ve walked past his stores, seen his iconic bobble-head ads, and perhaps even worn his shoes — but do you know his story? In the documentary Maddman: The Steve Madden Story, viewers witness how Steve Madden built his formidable billion-dollar shoe empire, step by step. Here are five things we learned from the Steve Madden brand, beginning with the designer’s early days followed by his meteoric rise to success and even a stint in prison. Passion,…

2020 has been nothing if not unpredictable. Eight months into the year, brands and marketers are still struggling to find their footing and anticipate the next turn on this wild ride.  Earlier this year, AdRoll put together a report on consumers to understand how the COVID-19 pandemic changed the way people shopped. As we approach the start of the holiday season, we want to check out how the people powering brands are dealing with the…

It’s Black Business Month — and as black-owned businesses continue to be hit hardest during the COVID-19 pandemic, it’s more important than ever to show support. Enter Virgil Abloh: DJ, artist, architect, designer, and first person of African descent to lead artistic direction at a French haute couture house. Abloh grew from humble origins as the son of Ghanian immigrants to dominating an industry famous for its lack of diversity. Abloh’s story is more than…