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Jaime Lee

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As a direct-to-consumer (D2C) business, one way to build business is to create a strategy to attract the attention of different generations. The latest generation to come of age is the centennials, aka Generation Z, born between 1997 and 2012. Today, they are ages 8 to 23. The older centennials are not only in the workforce; they also represent a large part of the consumer market. In fact, by the end of 2020, centennials will…

Imagine a calm lake. Now, throw a virtual stone and watch the ripple effect as it cascades in circles, wider and wider. That’s how the #CoronaCrisis is disrupting the global supply chain.  According to Dun & Bradstreet, 938 of the Fortune 1000 companies have one or more tier-1 and tier-2 suppliers located in regions in China affected by the crisis. And it’s not just blue-chip companies that are feeling the impact. In a survey by…

The cola wars, the burger wars, the cable wars — marketing has always been a battleground. And the latest war? Streaming services. Video streaming is a huge business. In 2020, it’s expected to generate revenue of close to $26 billion, with an annual growth rate of 4.1%. In households that use OTT (over-the-top media services), 19% of the time is spent streaming TV. Netflix is, of course, a veteran in the industry, having been founded…

The generational tipping point has arrived. Today, millennials outnumber all other generations — with 76 million in the U.S. alone — and with great numbers comes great spending power. According to Accenture, in 2020, millennial spending power will reach $1.4 trillion (yes, that’s a T) and represent 30% of total retail sales. With that kind of economic influence, brands must make a concerted effort to cater to millennial preferences in order to succeed.  Millennials as…

The world is in the midst of what economists call a “black swan event” — an unexpected occurrence that causes severe damage to the economy. Under regular market conditions, businesses operate within a familiar and relatively predictable framework of supply and demand.  Yet when faced with a black swan, like COVID-19, supply and demand are thrown into disarray. Quarantines, factory shutdowns, and panic buying are massively disrupting the supply and demand chain, with almost 75%…

It takes anywhere from just 17 to 50 milliseconds for people to form a first impression. In marketing, creating the right impression needs to happen in an instant — and that’s quite a challenge for any brand competing in a crowded marketplace. Every customer wants to feel that they’re buying from an authentic, legitimate brand. But what exactly do consumers expect? What constitutes a great brand first impression? Here are five ways brands can create…

Whatever was going to happen to digital brands in 2020, it’s all been put on the back burner. The outbreak of the novel coronavirus and the COVID-19 illness it produces has completely reshaped everything that this year was going to be about. Between the colossal efforts to quarantine and contain the spread of the disease, the almost nationwide shutdown of China, the near-freeze on global shipping and travel, and social distancing, there is only one…

The direct-to-consumer (D2C) industry is entering its second decade, and it’s looking very healthy indeed. A U.S.-based survey indicates that consumers will steadily increase their online shopping in the coming years, with one in five saying that 40% of their purchases will be with D2C companies. As the market continues to explode, what are the notable shifts taking place in D2C retail? From advanced tech and traditional marketing to global expansion to personalization, here are…

It’s said that imitation is the sincerest form of flattery. However, for direct-to-consumer (D2C) brands battling for customer attention and dollars every day, copycat competitors are a thorn in their side. In a survey of brand marketers, 58% said that the biggest unforeseen challenge that D2C companies face is how to deal with copycats. Why? It’s simple. D2C has proven to be a very successful business model, and more and more companies want to get…

With all the talk about online strategies, it’s easy for direct-to-consumer (D2C) retailers to ignore the opportunities available in offline channels such as brick-and-mortar stores. This is unfortunate, since 82% of millennials prefer to shop brands with physical stores, and 80% of Gen Z look forward to in-store shopping. So, what’s the solution? By syncing your physical and digital channels, you can provide an amazing “phygital” (physical + digital) experience that seamlessly incorporates all of…