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Jaime Lee

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You’ve walked past his stores, seen his iconic bobble-head ads, and perhaps even worn his shoes — but do you know his story? In the documentary Maddman: The Steve Madden Story, viewers witness how Steve Madden built his formidable billion-dollar shoe empire, step by step. Here are five things we learned from the Steve Madden brand, beginning with the designer’s early days followed by his meteoric rise to success and even a stint in prison. Passion,…

2020 has been nothing if not unpredictable. Eight months into the year, brands and marketers are still struggling to find their footing and anticipate the next turn on this wild ride.  Earlier this year, AdRoll put together a report on consumers to understand how the COVID-19 pandemic changed the way people shopped. As we approach the start of the holiday season, we want to check out how the people powering brands are dealing with the…

It’s Black Business Month — and as black-owned businesses continue to be hit hardest during the COVID-19 pandemic, it’s more important than ever to show support. Enter Virgil Abloh: DJ, artist, architect, designer, and first person of African descent to lead artistic direction at a French haute couture house. Abloh grew from humble origins as the son of Ghanian immigrants to dominating an industry famous for its lack of diversity. Abloh’s story is more than…

In just four years, the Museum of Ice Cream (MOIC) transformed a sprinkle of an idea into a $200 million empire with over 400,000 Instagram followers. Consider it a place of contradictions where magic, unicorns, and rainbow sprinkles masked a darker side that didn’t come out until after the young company made a big rainbow splash. There are lessons in the meteoric rise and potential fall of the Museum of Ice Cream. The experiential company…

It wasn’t too long ago social distancing was introduced to the American lexicon. Yet ever since, our lives have arguably changed forever. In addition to a global pandemic that has killed hundreds of thousands of people worldwide, COVID-19 has brought profound changes to our daily lives, such as remote work, unemployment, and virtual school. In turn, many are facing newfound economic and social stresses, as well as panic over the uncertainty of the future. Here…

Think about the brands you love most. Odds are, you probably came up with a brand like Netflix or Dove, which were among the 25 most-loved brands of 2019, according to consumer research company Morning Consult. Aside from enthusiastic fan bases, these brands have a few other things in common: They’re instantly recognizable, they have huge footprints, and they have a lot of brand equity. What Is Brand Equity? According to e-commerce platform Shopify, brand equity…

Before the internet came along, brand interaction with customers was mainly a one-way street. Whether a commercial on TV or a printed catalog, the content generated by brands was largely self-centered, and the audience just passive consumers. The “advertorial” concept tried to remedy that by being more than an ad, providing the reader with interesting — albeit promotional — content.  The internet (and particularly social media) finally gave brands a responsive platform to interact with…

For over forty years, Americans could count on three things: death, taxes, and ending their week with a celebrity excitedly shouting “Live from New York, it’s Saturday Night!” from their television screens. Since 1975, the sketch comedy variety show has racked up awards and accolades, faced controversies, fended off multiple cancellation attempts, and managed to somehow remain culturally relevant week after week. After 45 years on the air, the show has been written about and…

For digital brands and e-commerce retailers, changes in the market this year have been swift and momentous. Shifting consumer habits, new demographics, wild fluctuations in demand, and a constant need to adjust messaging to suit the circumstances on the ground — just keeping up is the biggest challenge of all. As the world edges toward a new milestone — there will be over 2 billion online shoppers worldwide this year — there are several e-commerce…

It’s now more imperative than ever for brands to have an owned digital presence — companies without an e-commerce presence need to build one out to remain viable. This guide will help brands understand the challenges and opportunities for moving their business from physical to digital, from relying on third-party platforms to managing their own thriving e-commerce presence. In this article: Types of E-Commerce Platforms Overview of Major E-Commerce Platforms Product Considerations for Moving Online…