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Jaime Lee

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Since the invention of the console in the late 1960s, video games have been a ubiquitous part of modern culture. From Animal Crossing to Pokemon to Minecraft, young people across generations have embraced video games as a medium for distraction, entertainment, and socialization.  Today, the reigning champion of the video game industry is Fortnite, a video game that boasts the largest Gen Z player base (the youngest professional Fortnite player is only 13 years old!).…

Thanks to the pandemic, the retail landscape has dramatically transformed, with customers forging new shopping habits and upping their expectations for brands. Digital marketing has evolved just as much, with the development of virtual platforms to replace in-person experiences and campaign redesigns to acknowledge the new reality. Yet, given the rapid onset of new technologies, behaviors, and trends, skilled marketers must look even further into the future.  So, come 2021, will content still be king?…

It’s the spookiest time of the year — though most people would agree that the world needs more treats and fewer tricks right now. Luckily, there’s one company that’ll deliver all the ghoulish thrills you need: Spirit Halloween. Yes, it’s your annual reminder that ‘tis the season for witches, skeletons, and pumpkins.  With 63% of Americans reporting that they will still celebrate Halloween this year, experts predict that 2020 will be an $8 billion Halloween…

Survey any average American, and they’ll probably agree that 2020 has been a pretty tough year. It hasn’t been easy to cope with a global pandemic, a potential recession, and social struggles — happening all at the same time. However, one company has managed to thrive amid these stinkers: Tushy.  Tushy is a D2C company selling bidet attachments for home toilets. As their website describes, the Tushy bidet “saves your ass, saves your money, saves…

You’ve walked past his stores, seen his iconic bobble-head ads, and perhaps even worn his shoes — but do you know his story? In the documentary Maddman: The Steve Madden Story, viewers witness how Steve Madden built his formidable billion-dollar shoe empire, step by step. Here are five things we learned from the Steve Madden brand, beginning with the designer’s early days followed by his meteoric rise to success and even a stint in prison. Passion,…

2020 has been nothing if not unpredictable. Eight months into the year, brands and marketers are still struggling to find their footing and anticipate the next turn on this wild ride.  Earlier this year, AdRoll put together a report on consumers to understand how the COVID-19 pandemic changed the way people shopped. As we approach the start of the holiday season, we want to check out how the people powering brands are dealing with the…

It’s Black Business Month — and as black-owned businesses continue to be hit hardest during the COVID-19 pandemic, it’s more important than ever to show support. Enter Virgil Abloh: DJ, artist, architect, designer, and first person of African descent to lead artistic direction at a French haute couture house. Abloh grew from humble origins as the son of Ghanian immigrants to dominating an industry famous for its lack of diversity. Abloh’s story is more than…

In just four years, the Museum of Ice Cream (MOIC) transformed a sprinkle of an idea into a $200 million empire with over 400,000 Instagram followers. Consider it a place of contradictions where magic, unicorns, and rainbow sprinkles masked a darker side that didn’t come out until after the young company made a big rainbow splash. There are lessons in the meteoric rise and potential fall of the Museum of Ice Cream. The experiential company…

It wasn’t too long ago social distancing was introduced to the American lexicon. Yet ever since, our lives have arguably changed forever. In addition to a global pandemic that has killed hundreds of thousands of people worldwide, COVID-19 has brought profound changes to our daily lives, such as remote work, unemployment, and virtual school. In turn, many are facing newfound economic and social stresses, as well as panic over the uncertainty of the future. Here…

Think about the brands you love most. Odds are, you probably came up with a brand like Netflix or Dove, which were among the 25 most-loved brands of 2019, according to consumer research company Morning Consult. Aside from enthusiastic fan bases, these brands have a few other things in common: They’re instantly recognizable, they have huge footprints, and they have a lot of brand equity. What Is Brand Equity? According to e-commerce platform Shopify, brand equity…