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Jaime Lee

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A skate shop, perhaps the most successful skate shop in the history of the world, owned by a man who doesn’t skate and doesn’t care much for the sport. A brand that doesn’t classify anything as limited, but only releases short runs and never re-releases product. A fashion icon that swears it’s not a fashion brand. Supreme is an intriguing, tangled web of contradictions. Maybe that’s why the brand was able to rise to such cultural significance: in…

When you think of popular brands, the first ones that come to mind are probably “Coke,” “Apple,” and “Nike.” While their branding is world-renowned, these companies didn’t get to where they are today without heavy promotion and brand awareness efforts. In order to maintain a competitive edge in a saturated market, it’s important to build a strong brand marketing strategy. Brand vs. Brand Marketing Let’s begin by distinguishing “brand” from “brand marketing.” While they may…

The nature of marketing, especially digital, makes it easy to get distracted by the latest and greatest. We’ve all fallen victim to chasing buzzwords and wanting to be on the cuttingest of edges. After all, no one has won an award or been featured on the cover of AdAge for doing last year’s tactics competently. In reality, while being a pioneer might get you recognition, it rarely moves the needle for your business. This is…