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Jaime Lee

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Seeing a product idea become a tangible reality is the ultimate thrill for any startup, but getting to that point is another story. Before a product can begin to bring in revenue, startups must travel the long road from sketch, to prototype, to a manufactured product. To reach a manufactured product, the startup needs a manufacturer — and finding the right manufacturing partner is critical. The manufacturer will have a direct effect on the quality…

The three most valuable brands in the world — Amazon, Apple, and Google — are collectively worth close to $1 trillion. While most companies don’t need to reach mega-brand status to stand out in their niche, there are some lessons challenger brands can take away from the giants. Most importantly, they need a solid brand strategy that will support a strong brand identity. Brand identity isn’t just a logo or an advertising campaign; it’s the…

In this special Unrolling double feature, we’ll look at LOLA and Hims, two hot health and wellness brands focusing on reproductive health. That might make some of our readers uncomfortable — lean into that feeling because it’s is critical to understanding how these two companies have been able to gain so much traction so quickly. Readers may also find that they react differently based on their sex or the gender they identify as — this…

Data is complicated — sometimes it’s confusing, sometimes it’s a lifesaver. In the world of marketing, it’s a must, and savvy digital marketers are already well-versed in using tools like Google Analytics, Adwords, and other social media analytics to support marketing campaigns. But what about the supply chain? Today, brands that rely on past performance and gut instinct rather than on robust data and predictive analytics are making a big mistake.  For e-commerce companies, supply…

Amazon has become, and remains, the go-to marketplace for online direct-to-consumer (D2C) sellers, thanks to its vast distribution capabilities and wild popularity among consumers worldwide. Growing small businesses can harness the platform’s audience to appear in front of customers and generate more sales.  Despite the potential for growth on Amazon’s platform, even the bright possibilities presented by this broad reach is overshadowed by rampant counterfeit products and price-cutting by unauthorized resellers. In this article, we’ll…

Selling online has come a long way since the first item was ordered online — it was a book, in case you’re wondering. Supported by increasingly advanced technology, retailers of all sizes who sell direct-to-consumer (D2C) have stepped into the world of online sales and seen undeniable success. However, it can be challenging to stay ahead of the competition. Now more than ever, it’s important to continually be aware of emerging e-commerce news, trends, and…

Today, there are more than 1.9 billion websites online, and that number is growing with each passing second. That’s a tremendous amount of web content, and, with so much already available, it can be tough to stand out.  But content does need to stand out despite the odds — it needs to attract audience attention, drive conversions, and generate revenue. Content development is much more than just producing content and uploading it to a site.…

For content managers racking their brains to find resources to bolster their content marketing efforts, the key is to look internally. Why? Because employees know their companies inside and out. They’re the ones who use their skills, knowledge, opinions, and experience to contribute to the company’s success. So, how do you inspire these internal experts to generate content? Why is it so important to leverage employees as thought leaders in the industry? Advantages of Developing…

Since 2009, thousands of business owners have appeared on Shark Tank to pitch “million dollar” ideas to the sharks, a group of investors who provide funding for a percentage ownership share of a company. Now a worldwide phenomenon, the show features inventors, entrepreneurs, and everyday people seeking funding for their direct-to-consumer (D2C) product or service.  While each episode may only feature a handful of segments, not every company gets funded, mostly due to a lack…

The last several years have seen a near-seismic shift in the way marketers think of customers. As the marketing flywheel takes the place of the marketing funnel, customers have gone from being the end result of the marketing process to being at the center. Content isn’t just for customers anymore — content should also be by and about customers. This is where user-generated content (UGC) comes in.  UGC started as a way to lump together…