Advertisers are curious if CTV will lead to quick wins, which they can sometimes gain from other digital platforms. Yes and no. Evidence shows shoppers do buy from CTV, but many advertisers consider it a platform to prioritize brand awareness.
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Some recent data highlights the trend in growing CTV attention and reveals where advertisers are putting CTV budget. The average time spent per day with CTV will grow 6.9% this year, and CTV ad attention rose to 51.5% in Q1 2024.
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If your agency isn't leading the CTV conversation, your clients will find someone who is. Instead of cobbling together a CTV ad strategy with disparate platforms, let’s go over how your agency can approach a CTV strategy that supports your entire media mix for each client with confidence.
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Advertisers need a DSP that drives campaign performance without sacrificing user privacy. AdRoll’s ability to activate third- and first-party data with its unique BidIQ bidding technology and privacy-forward targeting strategy is precisely what advertisers need to succeed going forward.
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CTV’s targeting is a significant leap from traditional TV ads, which relied on broad demographics and lacked granular control. Here’s how CTV empowers them to reach the right audience with precision.
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You may be trying to picture how CTV fits into your marketing mix. This guide will help you see how CTV supports each funnel stage, and how it supports other advertising tactics at each stage of the funnel. CTV is a team player!
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Let's learn how web and app customer journeys are different, and how you can circumvent dead ends in attribution and mapping with the right advertising and tracking strategies for each.
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After you’ve engaged with many discount-hunting customers during the holidays, what happens? Don’t let one-off buyers disappear from your radar! Convert them into loyal buyers with these tips.
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You’ve stumbled across this blog and will soon discover a strategy to stop losing potential customers to competitors and encourage more local purchases: location-based advertising.
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