Why AdRoll is Your Ideal Programmatic DSP
AdRoll helps you run full-funnel, multi-channel ad campaigns. Learn how our programmatic DSP enables better ad campaigns that convert customers.
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Audience Targeting
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Best CTV Ad Platforms: Comparing 8 DSPs, Walled Gardens, and Specialized Platforms
Let's go over 8 CTV ad platforms and how they compare across reach, audience targeting, and measurement. We'll look at AdRoll, Viant, TTD, StackAdapt, Google DV360, Amazon DSP, MNTN, and Vibe.
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The 32 Best Ways to Generate More B2B Sales Leads
Learn how to find qualified leads with our list of 32 methods to generate B2B leads. We'll teach you the best places for B2B leads and how to warm leads up.
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B2B Holiday Marketing: What Advertisers Need to Know About the Holidays
B2B companies, don't turn the lights off for holiday marketing. Our guide teaches you why you need to stay online during the holidays, and what you can do for end of year ad campaigns to prep for Q1.
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What is Keyword Contextual Targeting and How to Use It
What is contextual targeting? Learn when to use category and keyword contextual targeting for advertising campaigns that reach the right audiences, even in the privacy-forward future.
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12 Retargeting Examples for Your Advertising Strategy
With so many touchpoints in the customer journey, you’ll need creativity in how you engage with your audience. This blog post will give you 12 examples from AdRoll for potential retargeting techniques.
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How to Optimize CTV Campaigns: The Bid Strategy to Maximize CTV Performance
Let's pull back the curtain and explore the journey of a CTV ad bid, from the initial bid request to the moment it appears on a shopper’s screen. We’ll walk through how advertisers optimize bids to reach the right audience and stay on track with their campaign goals.
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CTV Insights: US Adults Are Spending on TV and Favoring CTV Ad Brands
Advertisers are curious if CTV will lead to quick wins, which they can sometimes gain from other digital platforms. Yes and no. Evidence shows shoppers do buy from CTV, but many advertisers consider it a platform to prioritize brand awareness.
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CTV Insights: More CTV Platforms Means More Time Spent with CTV
Some recent data highlights the trend in growing CTV attention and reveals where advertisers are putting CTV budget. The average time spent per day with CTV will grow 6.9% this year, and CTV ad attention rose to 51.5% in Q1 2024.
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