Blending Marketing Automation and CRM to Unify Your Strategies
Learn more about the differences between CRM and marketing automation as well as how to use them together to maximize your overall marketing strategy.
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Audience Targeting
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How to Find Your Target Audience: 7 Strategies
There are plenty of things at your disposal that can help you dig into the demographics of your target audience. Here are seven strategies to help you.
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AdRoll vs. Display & Video 360 (DV360)
If you’re launching display and video ads, you’ve probably heard of AdRoll and DV360. Compare what each tool offers and get started with AdRoll today!
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2023 Trends Digital Marketers Should Use Right Now
Learn more about the important roles influencers, contextual targeting, social video and consolidated reporting can play in your 2023 digital marketing strategy.
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How to Turn Holiday Bargain Hunters Into Loyal Customers
After you’ve engaged with many discount-hunting customers during the holidays, what happens? Don’t let one-off buyers disappear from your radar! Convert them into loyal buyers with these tips.
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Advice to Close Out Your 2022 Marketing + Prepare for 2023
Excerpts from “Cyber Week is Over… Now What?” with Vibhor Kapoor - Chief Marketing Officer, Cathy Bergstrom - Sr. Director of Product Management, and Lizzie Chapman - VP Technology Partnerships & Channels.
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The Ultimate Cheat Sheet for ALL Your First-Party Data Sources
You’ve got your email and SMS list, but do you know all the other first-party data sources at your disposal? There’s no need to scramble — here’s the ultimate cheat sheet to help you out.
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3 Questions to Answer Before Getting Started With Audience Segmentation [Worksheet]
Ready to get started with audience segmentation? Before you head over to your ad platform, make sure to answer these three questions first!
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Third-Party Cookies: Are They Going Away?
You’ve got third-party cookies on your mind, marketer. Here’s a quick cookie timeline and ways to diversify your marketing for the future.
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