The Different Types of Multi-Touch Attribution Modeling [INFOGRAPHIC]
Learn more about multi-touch attribution models, the benefits, how they differ from other models, and how to implement multi-touch attribution for your campaigns.
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Marketing attribution is essential to understanding how consumers arrive at their purchasing decisions. With accurate attribution, brands can better determine what motivates their customers to engage with their brands at each step of the buyer's journey. Through this process, brands learn what aspects of their marketing approach are most effective. Marketers are then able to refine their strategies by reallocating resources to the most rewarding channels.
Learn more about multi-touch attribution models, the benefits, how they differ from other models, and how to implement multi-touch attribution for your campaigns.
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Find out how the latest updates to the Attribution Dashboard makes it easier to surface ad performance metrics for your marketing tactics.
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We’re excited to introduce the latest addition to your Attribution dashboard, "Total Conversions" — giving clients a more complete view of their website conversions.
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You may have seen the headlines that “Last click is dead.” But despite the industry moving away from a last-click attribution model, marketers still evaluate campaign success with this approach. Why?
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These days, most people don’t click on ads. But that doesn’t mean they aren’t influenced by them. Read on to discover the benefits of blended attribution.
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In the age of data, it’s more important than ever to know what’s working. Here's an attribution checklist to help your attribution get up and running.
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In the past, businesses used a last-click attribution model to measure their campaigns. Your new marketing attribution strategy should be more advanced.
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In this post, we help you improve the impact of your ads with blended attribution. If you're brand new to attribution, you might find this helpful.
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Let's go over how to analyze your campaigns in our attribution dashboard to see how your AdRoll campaigns contribute to your customer’s path to convert.
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