Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
Advertisers should recognize the significant impact of contextual targeting — it establishes genuine connections with consumers and increases engagement. This strategy displays ads to viewers depending on the content they’re viewing at that moment.
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The bottom of the funnel is the stage where you focus on turning interested customers into loyal ones. Your BOFU marketing needs to give these potential customers the right incentive and resolve any lingering doubts to complete their purchase.
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Programmatic advertising offers solutions to some of the biggest challenges beauty brands face: personalization, consumer trust, and brand loyalty. Let’s look at how programmatic advertising is essential to a beauty brand marketing strategy.
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Running a sale? Check your profit margins and decide your discount!
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