The marketing resource library for growing your brand.

Case Studies

Snowflake

Snowflake

Discover how Snowflake scaled 1:1 ABM to 2,000+ accounts with AdRoll ABM, driving a 75% increase in SDR-booked meetings and 3X meeting rate.

Pitchbook

Pitchbook

Learn how financial data and research firm PitchBook used AdRoll's ABM strategy to cut CPC by 37.9%, accelerate their sales cycle by 14.9%, and achieve a 24.3% higher win rate.

Total Expert

Total Expert

Total Expert achieved 100% closed-won deals attribution with AdRoll ABM. Read the case study to see how they redefined their ICP, achieved 93% account reach, and streamlined operations with HubSpot.

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Guides & Reports

The B2B Marketer’s Guide to ABM

The B2B Marketer’s Guide to ABM

The B2B Marketer’s Guide to ABM - showing you how to make ABM work for you (no matter your company’s size or budget) and everything you need to know.

Rethinking the Revenue Lead: Striking the Quantity + Quality Balance Battle

Rethinking the Revenue Lead: Striking the Quantity + Quality Balance Battle

Master the balancing act of moving from quantity leads to quality leads in 4 easy steps! Learn more about rethinking revenue leads here.

TL;DR of GTM: 2026’s Must-Have Pocket Guide of Terms

TL;DR of GTM: 2026’s Must-Have Pocket Guide of Terms

Chances are you’ve been inundated with a whole new slew of acronyms, terms, and hot topics. That’s why we’ve created your TL;DR pocket guide.

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Webinars

AI Disruption in Advertising, Explained

AI Disruption in Advertising, Explained

As AI accelerates innovation across advertising and ad tech, marketers are being forced to rethink how platforms, data, and decision-making fit together. Watch now.

Beyond Black Friday: How to Activate Your Customer Data for Ongoing Growth

Beyond Black Friday: How to Activate Your Customer Data for Ongoing Growth

Turn seasonal shoppers into year-round customers. Watch now.

Innovative Women in Digital Advertising

Innovative Women in Digital Advertising

Leading women in digital advertising share insights on high-impact programmatic strategies, team building, and navigating the evolving digital landscape. Watch now.

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Knowledge Center Articles

Click-through Rate (CTR)

Discover the meaning, calculation, and practical applications of click-through rate (CTR) to measure your digital marketing campaign performance.

Prospecting

Enhance your marketing efforts with proven prospecting techniques. Explore various ways to engage and convert potential customers.

Retargeting

Discover the power of retargeting ads. Learn the 8 steps to create effective retargeting campaigns for driving conversions and engagement!

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Read the Latest on the AdRoll blog

Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.

January 23rd, 2026

CTV Full Funnel Strategies: Building Campaigns for Optimal Marketing Results

You may be trying to picture how CTV fits into your marketing mix. This guide will help you see how CTV supports each funnel stage, and how it supports other advertising tactics at each stage of the funnel. CTV is a team player!

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January 21st, 2026

Your B2B H1 Marketing Plan: A 2026 Full-Funnel Marketing Strategy

Get back into gear after the holiday slump with a comprehensive B2B H1 marketing strategy. Clean up your MarTech stack, align sales and marketing, and choose the right channels and tactics for success.

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January 12th, 2026

Beyond Black Friday: How to Turn Holiday Traffic Into Year-Round Growth

In our latest webinar, "Beyond Black Friday: How to Activate Your Customer Data for Ongoing Growth," we discuss how to turn one-time discount hunters into loyal customers. This is our recap with core strategies to carry through Q1, including segmentation triage, channel prioritization, and more.

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