Google Analytics is the “big name” when it comes to understanding your customers, measuring website traffic, and tracking your ROI on advertisements across multiple platforms. However, just because it is the most well-known analytics platform doesn’t mean it is the best option for you. There are Google Analytics alternatives available that provide the same and even better functions and features.
5 Best Google Analytics Alternatives
If you don’t want to use Google Analytics to track and gather your data, you’re in luck. There are many alternatives out there. We’ve rounded up the top five choices, so you can determine which software will work best for you.
If you’re looking for something different from the traditional web analytics tools, Mixpanel is a great option. With a focus on user action over monthly page views, Mixpanel enables you to engage, convert, and retain more users by building flows and funnels that track how users navigate your website in real-time. By focusing on and monitoring the user behavior of your website visitors, you can learn valuable insights to increase your engagement and conversion rates.
For example, Mixpanel’s interactive reporting features track and analyze your sales funnels, so you can identify where and why people drop off. You can also learn about your repeat customers and discover why they keep coming back. With this information, you can create systems and adjust your funnels to make more engaged customers.
Mixpanel offers a free plan for up to 100K monthly tracked users. Plans with additional features start at $25 per month.
2. Matomo Analytics
Promoting themselves as the “Google Analytics alternative that protects your data and your customers’ privacy,” Matomo Analytics is an open-source web analytics and testing platform that enables you to take back control of your data with 100% data ownership. But that’s not all. Matomo is one of the most comprehensive and robust Google Analytics alternatives out there. From multi-attribution website analytics to SEO tracking and tools to funnel development to A/B testing and more, you can learn about, track, analyze, and improve your customer experience to increase your sales in over 20 different ways.
Matomo offers their on-premise plan (self-hosted) for free and their cloud plan (where they host for you) for $29, but you can try it for free for two weeks first.
Woopra is an end-to-end customer journey analytics software designed to help you unify your data, analyze customer journeys, and engage users in real-time. With a focus on customer journeys, trends, retention, and segmentation, you can better understand your customers across multiple touchpoints to increase conversions and sales. Woopra helps you improve your customer journey by optimizing each touchpoint and connecting with your audience using data-driven automation tools to improve the customer relationship.
With over 35 integrations, you can collect, analyze, and use all your data in one place. From Facebook to Shopify to Google Ads and more, your data is automatically synced to analyze and optimize the total customer experience with your brand.
If customization is what you’re after, FoxMetrics is one of the best Google Analytics alternatives to consider. Not only can you collect and explore your website visitors’ activities, but you can easily visualize your analytics with comprehensive reporting for sessions, users, page views, events, and more. FoxMetrics makes it easy for you to increase conversions and sales with the ability to identify and measure what marketing methods and campaigns are most effective for your ecommerce business across all channels. You can also create custom data models to dive deeper into your data and easily and quickly draw actionable insights from it.
Because you maintain 100% of your data ownership, this is also an ethical data analytics solution. However, keep in mind that you’ll need advanced SQL knowledge to most effectively use some features.
Woopra offers a free plan for up to 100K actions per month. Plans with additional features start at $299 per month.
If you’re looking for one marketing platform to suit all of your needs, including a Google Analytics alternative, then look no further than AdRoll. Designed to help you connect with, engage, and retain customers, AdRoll’s long list of features provides solutions to your data tracking and analysis needs. Discover where your target audience is and engage them with various data-driven targeting options. Use multiple marketing tools to engage and retain your customers. Then, track and improve your cross-channel attribution results with the cross-channel performance dashboard. Integrate AdRoll within your existing reporting platforms to get a complete picture of your data.
AdRoll is designed to protect your customer data and ensure a safe and secure online user experience for your customers. Deliver a seamless, positive customer experience from the first visit to your website.
Wilson is the Sr. SEO Marketing Manager at AdRoll.