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![A Beginner's Guide to Cohort Analysis in Digital Marketing]()
A Beginner's Guide to Cohort Analysis in Digital Marketing
Cohort analysis involves reviewing data reports for helpful information about customer behavior to craft new marketing campaigns and strategies.
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![A Beginner’s Guide to Cohort Audiences in Digital Marketing]()
A Beginner’s Guide to Cohort Audiences in Digital Marketing
Let’s explore the idea of cohort audiences, discuss why they’re helpful, and then dive into some examples.
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![An Introduction to Retail Media]()
An Introduction to Retail Media
From 2016 to 2021, the number of online shoppers in the United States increased from 209.6 million to 230.5 million, making the U.S. one of the top markets.
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![CPC vs CPM]()
CPC vs CPM
Read on to learn the difference between CPC vs CPM, the benefits and setbacks of each, and how to determine which one you should use for your ad campaigns.
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![Omnichannel vs Multichannel: What's the Difference?]()
Omnichannel vs Multichannel: What's the Difference?
So what do "omnichannel" and "multichannel" mean, and how are they different from one another?
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![The Future of Ecommerce: Sustainability, Social Selling and Other Trends for 2022]()
The Future of Ecommerce: Sustainability, Social Selling and Other Trends for 2022
One significant change to affect the ecommerce business world in recent years has been the increasing focus on environmental sustainability and responsibility.
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![AdRoll vs Criteo]()
AdRoll vs Criteo
We compare two digital marketing giants — AdRoll vs Criteo — and take a deep dive into which one will better suit your digital ad needs.
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![The Top Google Analytics Alternatives for Powerful Data Gathering]()
The Top Google Analytics Alternatives for Powerful Data Gathering
Google Analytics is the “big name, but did you know there are Google Analytics alternatives with even better functions and features?
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![Retargeting Platforms: The Top 5 for Ecommerce Marketing]()
Retargeting Platforms: The Top 5 for Ecommerce Marketing
Retargeting is a critical marketing tactic. Here are the top retargeting platforms to help increase your ROI and return on ad spend.
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![5 Email Marketing Metrics Your Company Should Be Tracking]()
5 Email Marketing Metrics Your Company Should Be Tracking
There are dozens of metrics related to email marketing. Let's run through five of the most essential email marketing metrics.
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