Get the latest trends in shopper behavior and CPM prices, plus holiday marketing resources to help you win the season.
November 12th, 2021 - 4 Min Read
Cohort analysis involves reviewing data reports for helpful information about customer behavior to craft new marketing campaigns and strategies.
Let’s explore the idea of cohort audiences, discuss why they’re helpful, and then dive into some examples.
From 2016 to 2021, the number of online shoppers in the United States increased from 209.6 million to 230.5 million, making the U.S. one of the top markets.
Read on to learn the difference between CPC vs CPM, the benefits and setbacks of each, and how to determine which one you should use for your ad campaigns.
So what do "omnichannel" and "multichannel" mean, and how are they different from one another?
One significant change to affect the ecommerce business world in recent years has been the increasing focus on environmental sustainability and responsibility.
September 24th, 2021 - 6 Min Read
We compare two digital marketing giants — AdRoll vs Criteo — and take a deep dive into which one will better suit your digital ad needs.
September 23rd, 2021 - 5 Min Read
Google Analytics is the “big name, but did you know there are Google Analytics alternatives with even better functions and features?
September 21st, 2021 - 5 Min Read
Retargeting is a critical marketing tactic. Here are the top retargeting platforms to help increase your ROI and return on ad spend.
September 20th, 2021 - 5 Min Read
There are dozens of metrics related to email marketing. Let's run through five of the most essential email marketing metrics.
Short, sweet, practical & actionable. Not your typical newsletter. 📧✨
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