Getting Started With Multivariate Testing in Marketing
Learn about what multivariate testing is, how it differs from A/B testing, and how to implement multivariate testing as a part of your digital marketing strategy.
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Holiday SEO Tips for the Busy Shopping Season
Get holiday search engine optimization (SEO) tips to make sure your brand is at the right place in search results at the right time during the holiday season.
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Facebook Ad Targeting: Know Your Audience
Here's all you need to know about Facebook Ad Targeting, including ways to narrow your audience and improve the ROI of your ads.
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How to Use TikTok Marketing for Your Business
Using TikTok marketing is becoming increasingly important for businesses, especially direct to consumer brands. Learn how to use TikTok marketing today.
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How Cross-Channel Marketing Can Improve ROI
Here's everything you need to know about creating a successful cross-channel marketing strategy — and the many benefits of doing so. Start today.
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6 Email Marketing Metrics You Should Be Tracking
There are dozens of metrics related to email marketing, so figuring out the important ones can be hard. Let's run through 6 essential ones today.
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What is Targeted Advertising?
Targeted ads allow marketers to advertise to shoppers based on their traits, interest, and behaviors. Learn more about the value of targeted advertising for your brand here.
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2023 Digital Advertising Outlook
The beginning of the year usually brings lower CPMs, is 2023 going to be different? Click here to get the data for 2023's digital advertising outlook.
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The Ultimate Google Remarketing Guide
Want to get started with Google remarketing but not sure how it works? We’ve got all the details in this ultimate guide.
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