Author

Scott Jones

Browsing

Creating an Instagram ad is hard work, especially for marketers whose schedules are so crammed that any creative brainstorming can feel overwhelmingly draining. The platform is incredibly visual, full of amazing content from curators and creators who seemingly have an unending stream of ideas for new posts. Meanwhile, it’s browsed by the most digitally savvy and cynical audience anywhere on the Internet (those young shoppers can be ruthless!). The nature of Instagram forces brands to…

Just like with Facebook ads, email marketing, or SEO, getting started with Google Advertising for your Shopify stores can feel overwhelming if you’ve never done it before. Putting aside all of the new technical skills you’ll have to learn, you also have to figure out the main principles of building a Google Advertising campaign. We’re talking about everything from audience targeting to researching keywords to A/B testing your creative ideas. In case you haven’t realized…

Though Shopify sellers can’t physically frame the digital dollar they earn from their first digital sale, it’s still a significant milestone for any ecommerce company to reach. The reality, though, is it’s unlikely to happen without growing traffic. In fact, Shopify recommends new shop owners devote 30 days to driving traffic from potential consumers before tackling anything else. Knowing who exactly you’re targeting is a smart place to start. But then you have to figure…

Brands like Apple and Nike are so well known, they might not even have to advertise — at least not to generate brand awareness. For all of the other brands out there trying to build their own ardent bases of superfans — Shopify sellers included — there are Google Ads. While some product-specific searches have migrated to Amazon in recent years, nearly half of consumers still use Google to discover new products. And that makes…

Since it was founded in 2006, more than 1.7 million brands have used ecommerce platform Shopify to sell more than $200 billion in goods directly to consumers. It’s one of the few ecommerce players that can actually make Amazon sweat. It helps that Shopify sellers have many tools at their disposal to advertise online, including the visual social media platform, Instagram. Through Shopify Instagram ads, the social media giant’s large, diverse, and highly engaged user…

Determining the right Shopify Facebook ads strategy can be a complicated affair. First, you have to pinpoint where to start. Then comes a never-ending process of trial and error to optimize your presence. But given Facebook refers more potential customers to ecommerce sites than any other platform by a longshot, it’s certainly worth the trouble. By layering in a few additional tactics, you can scale your most effective Facebook ad campaigns easily and cost-effectively in…

Consider this marketing experience: A banner promoting blue-light filtering glasses on an article listing the best books of 2020. Or a video ad for sports equipment that’s shown before a YouTube fitness tutorial. Maybe even text ads for a weekly produce subscription box on the sidebar of a recipe site.  It’s a no-brainer that marketers see the best results when they showcase their brand alongside content that their target audience pursues online. In fact, it’s…

A potential customer has taken their time to explore your products and put a few items in their shopping cart, but they don’t make a purchase. You ask yourself, “What happened?” While we can’t always know the exact reason for abandoned shopping carts, there are ways to reduce the likelihood of them happening. Check out these five ways to lower your e-commerce shopping cart abandonment rate. For a ready-made cart abandonment recipe to help drive visitors…

Do you find that a lot of your potential customers leave items in their shopping cart without completing their purchase on your e-commerce site? You’re not alone — shopping cart abandonment is something all e-commerce stores experience.  Studies have found that the shopping cart abandonment rate across e-commerce stores is nearly 70%. This means that nearly seven out of every ten customers who shop on your website will leave without completing a purchase. While it…

A Google ad vs. Facebook ad — where should your money go? This is a question that many marketers find themselves asking as they dive into the land of paid advertising to increase brand awareness, website traffic, and audience reach. The first step in deciding where you should invest your money for paid advertising — and how much to invest — is understanding the difference between the two main advertising platforms: Google Ads vs. Facebook…