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Scott Jones

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A potential customer has taken their time to explore your products and put a few items in their shopping cart, but they don’t make a purchase. You ask yourself, “What happened?” While we can’t always know the exact reason for abandoned shopping carts, there are ways to reduce the likelihood of them happening. Check out these five ways to lower your e-commerce shopping cart abandonment rate. For more on the best Shopify apps for abandoned…

Do you find that a lot of your potential customers leave items in their shopping cart without completing their purchase on your e-commerce site? You’re not alone — shopping cart abandonment is something all e-commerce stores experience.  Studies have found that the shopping cart abandonment rate across e-commerce stores is nearly 70%. This means that nearly seven out of every ten customers who shop on your website will leave without completing a purchase. While it…

A Google ad vs. Facebook ad — where should your money go? This is a question that many marketers find themselves asking as they dive into the land of paid advertising to increase brand awareness, website traffic, and audience reach. The first step in deciding where you should invest your money for paid advertising — and how much to invest — is understanding the difference between the two main advertising platforms: Google Ads vs. Facebook…

Summer is the perfect time to celebrate the little things in life — sunshine, sandy beaches, and quality time with loved ones. But if you’re in charge of an e-commerce business, you know how pivotal the season can be for your company’s future. Now’s the time to focus on your goals and grow the business before the year is up. The question is, how? One word: Avocados. And more specifically, National Avocado Day, which takes…

There are two accepted rules in marketing today. Number 1: Brand consistency is king. Consistent branding across all channels is shown to increase revenue by 23%. Number 2: Email is one of the most effective tools in the digital stack. In a study by McKinsey & Company, email marketing was found to be up to 40x more effective than social media. Despite these facts, a poll of small businesses showed that only 7% were using…

E-commerce businesses lose an estimated $4.6 trillion each year due to cart abandonment — over 3/4 of shoppers leave items in their cart without purchasing. It’s a massive number that impacts the bottom line of every e-commerce store.   Browsing online isn’t so different from window shopping at a brick and mortar store. It’s common for shoppers to walk by an item several times before stepping into the store to buy or even to get cold…