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Scott Jones

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One of the biggest challenges ecommerce entrepreneurs face? Determining the best products to sell. While you want to tap into trending product lines with high demand, it gets tricky when you realize how fierce the competition can get. (And nobody wants minuscule margins!) It doesn’t help that thinking too deeply about potential products can lead to analysis paralysis. Meanwhile, not conducting the proper legwork may mean stagnant sales. In other words, comprehensive product research for…

Everyone knows the importance of writing compelling and persuasive product descriptions. However, much to the chagrin of entrepreneurs, marketers, and copywriters everywhere, we are susceptible to one common mistake: Writing product descriptions that simply explain your products and little else. You may ask: Isn’t that the point? Well, yes… and no. Great product descriptions don’t just inform shoppers on what your items are — they elevate your product pages by selling the product through storytelling. …

Did you know that 22% of returns are due to products looking different in person compared to listing photos? That’s just one of the many testaments to how crucial product images are for ecommerce sales. The challenge? Even the most seasoned ecommerce pros know how tricky it can be to achieve attractive and accurate product photography. Contrary to what some new marketers may think, you don’t need a massive budget and roster of photographers to…

With ecommerce booming, it’s a great time to launch an online store. But with thousands of free and paid Shopify themes available, choosing the best one for your brand can feel like an impossible task. Luckily, there’s no need to fear the Shopify Theme Store any longer! Here’s the ultimate guide on how to choose a Shopify theme that’s perfect for your brand.  What Is a Shopify Theme? A Shopify theme is a template that determines…

Long ago, in the prehistoric times we called the “aughts,” — that’s the 2000s for you youngsters out there — Facebook ads offered a simple proposition. “Here are some demographics and categories, pick the ones you like, and we’ll show your ads to those people,” was what it communicated to brands looking to advertise on their platform. It was cheap, quick, and oh-so-easy for marketers to get started.  If you’ve looked into starting Facebook ads…

You’ve got your products lined up and professionally photographed. You’ve designed and built your Shopify store, complete with an optimized checkout process and enticing homepage design. You’ve figured out how to set up accounts for Google Ads and Facebook Ads and Instagram Ads and every other kind of ad option available to you (or, even better, you’ve wisely decided to sign up for AdRoll to make the whole process as seamless as possible for yourself).…

Ah yes, social media: the beloved technology that permeates modern society. From keeping us informed about our friends’ engagements to providing us with a never-ending stream of entertainment, social media is an inescapable part of our everyday lives.  With the ability to reach over 3.2 billion users worldwide (that’s nearly half of the entire human population!), it’s unsurprising that advertising on social media platforms is one of the top tactics that Shopify marketers currently rely…

Creating an Instagram ad is hard work, especially for marketers whose schedules are so crammed that any creative brainstorming can feel overwhelmingly draining. The platform is incredibly visual, full of amazing content from curators and creators who seemingly have an unending stream of ideas for new posts. Meanwhile, it’s browsed by the most digitally savvy and cynical audience anywhere on the Internet (those young shoppers can be ruthless!). The nature of Instagram forces brands to…

Just like with Facebook ads, email marketing, or SEO, getting started with Google Advertising for your Shopify stores can feel overwhelming if you’ve never done it before. Putting aside all of the new technical skills you’ll have to learn, you also have to figure out the main principles of building a Google Advertising campaign. We’re talking about everything from audience targeting to researching keywords to A/B testing your creative ideas. In case you haven’t realized…

Though Shopify sellers can’t physically frame the digital dollar they earn from their first digital sale, it’s still a significant milestone for any ecommerce company to reach. The reality, though, is it’s unlikely to happen without growing traffic. In fact, Shopify recommends new shop owners devote 30 days to driving traffic from potential consumers before tackling anything else. Knowing who exactly you’re targeting is a smart place to start. But then you have to figure…