Minimum Advertised Pricing for Online Companies
It can be challenging for brands to ensure their products have consistent pricing across the web. Cue the minimum advertised pricing policy.
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The Data-Driven Marketing Guide to Pricing Strategy
Data-driven marketing is a key tool in one of the most critical components of any strong marketing plan â pricing strategy.
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Measurement: Metrics for Digital Marketing Success
What is measurement? Measurement uses metrics and key performance indicators (KPIs) to figure out how your efforts are impacting your business.
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A Step-By-Step Guide to Creating Buyer Personas
Building buyer personas is the most critical step in achieving personalized and accurate marketing campaigns that will satisfy these audiences.
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Implementation and Testing for D2C Brands
Your ads donât need to be perfect when they go live. A big part of marketing is testing and changing your methods accordingly.
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Creating Content Assets for D2C Brands
Since D2C brands directly communicate with their customers, creating quality content assets has never been more critical.
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How to Create a Marketing Strategy for D2C Brands
Since D2C brands have end-to-end control over all of their processes, itâs essential to have a comprehensive marketing strategy in place.
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Why Itâs Important for D2C Brands to Find Their Key Differentiators
Whether itâs your brandâs mission or itâs founding story, itâs important to figure out what your companyâs key differentiators are.
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Why Competitive Research Matters
In business, competitive research matters. Conduct an effective competitive analysis by using this easy step-by-step process.
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