How Winning Brands Keep Winning in a Recession
Take a look at how other brands have succeeded in the past and examine the tactics and strategies they used to come out stronger.
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Senior Director of Product Marketing @ AdRoll
Laura Smous is the Senior Director of Product Marketing at AdRoll.
Take a look at how other brands have succeeded in the past and examine the tactics and strategies they used to come out stronger.
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It can be challenging for brands to ensure their products have consistent pricing across the web. Cue the minimum advertised pricing policy.
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Data-driven marketing is a key tool in one of the most critical components of any strong marketing plan — pricing strategy.
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What is measurement? Measurement uses metrics and key performance indicators (KPIs) to figure out how your efforts are impacting your business.
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Developing buyer personas is the most critical step in achieving personalized and accurate marketing that will satisfy these audiences.
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Your ads don’t need to be perfect when they go live. A big part of marketing is testing and changing your methods accordingly.
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Since D2C brands directly communicate with their customers, creating quality content assets has never been more critical.
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Since D2C brands have end-to-end control over all of their processes, it’s essential to have a comprehensive marketing strategy in place.
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Whether it’s your brand’s mission or it’s founding story, it’s important to figure out what your company’s key differentiators are.
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