How Winning Brands Keep Winning in a Recession
Take a look at how other brands have succeeded in the past and examine the tactics and strategies they used to come out stronger.
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Minimum Advertised Pricing for Online Companies
It can be challenging for brands to ensure their products have consistent pricing across the web. Cue the minimum advertised pricing policy.
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The Data-Driven Marketing Guide to Pricing Strategy
Data-driven marketing is a key tool in one of the most critical components of any strong marketing plan — pricing strategy.
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Measurement: Metrics for Digital Marketing Success
What is measurement? Measurement uses metrics and key performance indicators (KPIs) to figure out how your efforts are impacting your business.
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Step-By-Step Guide to Building Buyer Personas
Developing buyer personas is the most critical step in achieving personalized and accurate marketing that will satisfy these audiences.
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Implementation and Testing for D2C Brands
Your ads don’t need to be perfect when they go live. A big part of marketing is testing and changing your methods accordingly.
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Creating Content Assets for D2C Brands
Since D2C brands directly communicate with their customers, creating quality content assets has never been more critical.
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How to Create a Marketing Strategy for D2C Brands
Since D2C brands have end-to-end control over all of their processes, it’s essential to have a comprehensive marketing strategy in place.
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Why It’s Important for D2C Brands to Find Their Key Differentiators
Whether it’s your brand’s mission or it’s founding story, it’s important to figure out what your company’s key differentiators are.
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