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Kevin Payne

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When you’re a small business owner, you probably have a lot to worry about while growing your business. Sometimes, things like measuring analytics or tracking your marketing campaigns are pushed to the back of your to-do list. But with the right set of tools and a directed focus, measuring the effectiveness of your marketing channels can be the big first step that your small business needs to scale on a limited budget. Chances are, you’re already…

As a business, one of your biggest priorities is getting as many qualified leads as possible with your current marketing budget. And while you might be willing to pay for your leads using advertising, there might be one powerful marketing channel you aren’t yet making the most of — Pinterest. Why Should You Use Pinterest for Organic Lead Generation? It’s a visual search engine, not social media Many marketers fall under the misconception that Pinterest…

Quick survey: When was the last time you physically went to a bank to do multiple transactions? While traditional banking won’t be going anywhere soon — after all, people still need to speak to customer representatives for dozens of transaction types, inquiries, and concerns — there’s no doubting the changes we’ve seen in the banking sector. Chances are, you’re part of the majority of people who’ve made the switch to online banking and mobile. And when…