Author

Kevin Payne

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You can’t underestimate the value of engaging, creative, and valuable copy in generating conversions for your business. A visitor’s average attention span on a website is only 10 to 20 seconds, so you should be able to connect with audiences, establish value, and prime leads for the sale within those critical ten seconds.  This is where copywriting plays a significant role in the success of sales. After all, a well-designed website and stellar graphics can only go…

For creatives, there can come a time when coming up with new ideas becomes a struggle. When it gets more difficult than usual to create your content — whether you’re a writer, designer, or video creator — that can be a sign of content creation burnout.  Just like any job-related burnout, content creation burnout can affect your productivity and performance. You may feel resentful when you think about creating new blog posts or videos, or you…

The sudden and widespread change in workplace practices is sure to affect consumer behavior. Many customer support staff are adjusting to working remotely, as well. Because of these changes, businesses must continue to address customer concerns and provide value.  However, it’s important to note that your previous approach to customer service may not be as effective or as welcome today because of the change COVID-19 has wrought on all aspects of life. Read on to…

A marketer’s job is to predict how customers’ needs, wants, expectations, and purchasing behaviors would change in response to certain factors. In light of COVID-19 and its ripple effects in business and the socioeconomic landscape, marketing just became more challenging.  Customers and businesses alike don’t know how long the crisis will last and how massive the impacts will be. Daily life is affected, and government regulations are being revised and updated regularly.  It’s going to…

The impact of the pandemic continues to spread across the globe. Businesses, both big and small, are caught unaware and forced to make the necessary adjustments within a strict timeline to keep up with the trends in light of the new normal.   Only the best digital marketers have the skill to pivot quickly and efficiently towards better campaigns. Email marketing during COVID-19 must function to help your customers feel a sense of normalcy amidst the…

When you’re a small business owner, you probably have a lot to worry about while growing your business. Sometimes, things like measuring analytics or tracking your marketing campaigns are pushed to the back of your to-do list. But with the right set of tools and a directed focus, measuring the effectiveness of your marketing channels can be the big first step that your small business needs to scale on a limited budget. Chances are, you’re already…

As a business, one of your biggest priorities is getting as many qualified leads as possible with your current marketing budget. And while you might be willing to pay for your leads using advertising, there might be one powerful marketing channel you aren’t yet making the most of — Pinterest. Why Should You Use Pinterest for Organic Lead Generation? It’s a visual search engine, not social media Many marketers fall under the misconception that Pinterest…

Quick survey: When was the last time you physically went to a bank to do multiple transactions? While traditional banking won’t be going anywhere soon — after all, people still need to speak to customer representatives for dozens of transaction types, inquiries, and concerns — there’s no doubting the changes we’ve seen in the banking sector. Chances are, you’re part of the majority of people who’ve made the switch to online banking and mobile. And when…