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Kevin Payne

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With so much content being published in a day — some counters estimate about 7 million each day on average — it’s safe to say that not all content performs equally.  Content performance can also go beyond simply pageviews — it depends on your goals. Was your content meant to build your brand as an authority in your niche? Was the goal to inform and educate? In most cases, your content’s purpose is probably to…

About 7.5 million blog posts are published every day, and it’s no secret that not all blog posts are created equal. If you want to turn your readers into interested leads and customers for your business, you’re going to need to invest time and effort in writing engaging conversational blog posts. When you can explain and communicate your expertise in a simple, everyday tone, people will see you and your brand as approachable — and that can lead to…

Marketing changed overnight in 2020, with a significant shift in digitalizing efforts. Social media platforms, in particular, saw substantial growth in 2020, with major platforms gaining 10% more users in the last year. Here are the top social media trends to grow your brand on social media in 2021.  1. SEO Will Play an Integral Role Discoverability on social media platforms isn’t just tied to hashtags anymore. Instagram recently announced that they’re going to roll out keyword…

Pop-up ads aren’t exactly the most popular with consumers, and for a good reason: they’re often intrusive to the browsing experience. But marketers today still use pop-up ads because they’re effective.  According to Sumo, a basic pop-up ad can convert at least 3% of average viewers, and they also have excellent conversion and click-through rates. These viewers clicked the pop-up, either signed up, became leads, or even purchased the product or service.  Instead of using intrusive pop-ups,…

You can’t underestimate the value of engaging, creative, and valuable copy in generating conversions for your business. A visitor’s average attention span on a website is only 10 to 20 seconds, so you should be able to connect with audiences, establish value, and prime leads for the sale within those critical ten seconds.  This is where copywriting plays a significant role in the success of sales. After all, a well-designed website and stellar graphics can only go…

For creatives, there can come a time when coming up with new ideas becomes a struggle. When it gets more difficult than usual to create your content — whether you’re a writer, designer, or video creator — that can be a sign of content creation burnout.  Just like any job-related burnout, content creation burnout can affect your productivity and performance. You may feel resentful when you think about creating new blog posts or videos, or you…

The sudden and widespread change in workplace practices is sure to affect consumer behavior. Many customer support staff are adjusting to working remotely, as well. Because of these changes, businesses must continue to address customer concerns and provide value.  However, it’s important to note that your previous approach to customer service may not be as effective or as welcome today because of the change COVID-19 has wrought on all aspects of life. Read on to…

A marketer’s job is to predict how customers’ needs, wants, expectations, and purchasing behaviors would change in response to certain factors. In light of COVID-19 and its ripple effects in business and the socioeconomic landscape, marketing just became more challenging.  Customers and businesses alike don’t know how long the crisis will last and how massive the impacts will be. Daily life is affected, and government regulations are being revised and updated regularly.  It’s going to…

The impact of the pandemic continues to spread across the globe. Businesses, both big and small, are caught unaware and forced to make the necessary adjustments within a strict timeline to keep up with the trends in light of the new normal.   Only the best digital marketers have the skill to pivot quickly and efficiently towards better campaigns. Email marketing during COVID-19 must function to help your customers feel a sense of normalcy amidst the…

When you’re a small business owner, you probably have a lot to worry about while growing your business. Sometimes, things like measuring analytics or tracking your marketing campaigns are pushed to the back of your to-do list. But with the right set of tools and a directed focus, measuring the effectiveness of your marketing channels can be the big first step that your small business needs to scale on a limited budget. Chances are, you’re already…