Modern adtech stacks are overcomplicated, siloed, and costly — but they don’t have to be.
Advertisers are tasked with driving higher results with less budget, making efficiency more important than ever. The right selection of a software tool includes consideration of its partnerships and integrations. By connecting your advertising platform with your CRM, ecommerce platform, attribution tools, and other key systems, you eliminate data silos and prove ROI across every touchpoint.
We’ve compiled a list of the best multichannel integrations for advertisers, based on our experience helping brands build more connected advertising ecosystems.
Disconnected marketing systems are costly and create inefficiencies. Integrations answer these problems with three benefits:
Unified customer view: Integrations connect data across platforms so marketers can understand the full customer journey. Bringing data from disparate platforms together can link ad clicks, CRM leads, website visitors, and other customer actions without having to visit multiple software tools.
Better ad optimization: Real-time data syncs between tools mean your retargeting ads stop showing products a customer just bought, saving you spend.
Accurate attribution: Integrations allow you to see how a video view last week led to a Shopify purchase today. Better attribution leads to better budget decisions.
Choosing an ad platform also means choosing the ecosystem around it. These are our recommended list for advertisers.
B2B marketers can’t simply hope scale attracts the right accounts. Effective ABM requires the ability to act on buying signals in real time.
That’s why integrations are key for B2B marketing strategies. Integrations connect intent data, CRM insights, audience targeting, and campaign measurement so marketers can better engage high-fit accounts.
AdRoll ABM was built for this approach — our platform helps marketers identify in-market accounts, activate audiences, and measure pipeline more effectively.
Here are some of the key integrations that make this possible.
With Bombora Surge, you can identify and prioritize high-intent accounts with intent data directly within AdRoll ABM. Bombora’s intent signals couple with AdRoll’s account fit and engagement data so advertisers can uncover in-market buyers earlier and accelerate pipeline generation. Their intent data also works with AdRoll’s Keyword & Account News intent solutions to triangulate true buyer intent and target the accounts that are showing intent signals.
These features are what you could expect from a Bombora integration:
Access to Bombora’s Company Surge intent data powered by its extensive B2B data co-op
Identify in-market accounts actively researching relevant topics and solutions
Prioritize accounts using intent, engagement, and fit data together
Build dynamic high-intent audiences for more precise targeting and activation
Accelerate signal-based selling and pipeline generation with real-time buying insights
Many platforms tout a HubSpot integration since it’s a staple marketing tool. However, not all platforms have its full connected capabilities. Advertisers should look for a HubSpot integration with a bi-directional flow of data.
AdRoll ABM’s bi-directional HubSpot integration syncs contact lists, account data, journey stages, intent signals, and advertising performance metrics between platforms. Marketers can use their existing plan with HubSpot to integrate with an ad platform:
Sync HubSpot contact lists directly into AdRoll ABM as dynamic target audiences
Use HubSpot company, deal, and account data to power account targeting and segmentation
Push advertising performance metrics including impressions, clicks, spend, page views, and conversions directly into HubSpot reporting
Align marketing and sales teams with shared account insights, journey stages, fit grades, and engagement visibility
Activate ABM campaigns directly from HubSpot workflows and existing GTM processes
Salesforce is the backbone CRM of many B2B teams. A Salesforce integration for an ad platform should connect advertising performance with pipeline, sales activity, and account engagement.
With a Salesforce integration, marketers can:
Connect advertising engagement directly to pipeline and revenue outcomes with Opportunity Influence reporting
Ingest Salesforce activity, account, and opportunity data to power account journeys, stages, and audience segmentation
Access real-time sales insights through account spike alerts, dashboards, widgets, and notifications
Build CRM-powered target account lists using Salesforce data and engagement signals
Align sales and marketing teams with shared account intelligence and engagement visibility
Support closed-loop reporting and ABM measurement directly within existing Salesforce workflows
Ecommerce integrations power everything from AI-driven product recommendations to cart abandonment campaigns. Integrating with your ecommerce platform makes ads more relevant and targeted.
AdRoll helps ecommerce brands unify customer data, audience targeting, and campaign execution in one platform. We’re the top choice for ecommerce advertisers because our programmatic DSP, paired with popular ecommerce integrations, makes finding the right audience at the right time easy.
These are the top ecommerce advertising integrations to consider.
Shopify powers millions of ecommerce businesses — syncing its data to an ad platform makes it easier to engage ecommerce shoppers and personalize campaigns. Use Shopify with an advertising platform to connect customer behavior, campaign performance, and revenue data across channels.
AdRoll’s Shopify integration helps ecommerce marketers:
Sync customer, product, and purchase data to power personalized campaigns and retargeting
Launch display, social, and connected TV campaigns directly from AdRoll
Run dynamic product ads and AI-powered recommendations to improve conversions
View unified attribution and revenue reporting tied directly to Shopify store performance
Not all ecommerce brands run on Shopify, which is why a good ad platform will have more flexible integration options. Integrating WooCommerce activates customer and store data across multi-channel advertising campaigns.
AdRoll’s WooCommerce integration helps marketers:
Sync catalog and customer behavior data for dynamic retargeting campaigns
Automate ads based on browsing, cart abandonment, and purchase activity
Run cross-channel campaigns across display, social, mobile, and CTV
Revenue attribution and campaign reporting connected to WooCommerce performance data
Email and advertising work best when they’re connected. Since many marketers use MailChimp for their email campaigns, a Mailchimp integration helps them connect email and advertising strategies to coordinate efforts.
AdRoll’s Mailchimp integration helps marketers:
Sync Mailchimp audiences into AdRoll for cross-channel targeting and retargeting
Extend email campaign reach with display and social advertising
Retarget subscribers and high-value customer segments with personalized ads
Coordinate lifecycle marketing across email and paid media channels
Use centralized audience insights to improve engagement and campaign performance
A Triple Whale integration helps ecommerce marketers centralize advertising performance, attribution, and campaign analytics into one reporting environment. By connecting AdRoll with Triple Whale, brands can compare performance metrics alongside broader ecommerce data.
With a Triple Whale integration, marketers can:
Push AdRoll campaign performance data directly into Triple Whale dashboards
Centralize cross-channel reporting and attribution in a single analytics platform
Compare AdRoll API performance data alongside Triple Whale pixel attribution
Analyze spend, impressions, clicks, conversions, and ROAS within Triple Whale reporting
Improve campaign optimization with unified ecommerce and advertising insights
Support more accurate attribution using custom UTM tracking parameters between platforms
Social and search are pillars of digital advertising. However, the walled gardens of many of these platforms fragment campaign management. Integrations help marketers centralize campaigns and their insights.
Marketers can use search and social integrations to create more coordinated customer journeys with better cross-channel visibility.
AdRoll helps marketers run campaigns across Facebook and Instagram while managing them from a connected platform.
With a Meta integration, marketers can:
Sync first-party audiences for more precise targeting and personalization
Coordinate display, social, mobile, and CTV campaigns from one platform
Retarget high-intent audiences across Meta inventory
Unified attribution and AI-powered optimization to improve ROAS and campaign efficiency
Integrate your TikTok advertising account with an ad platform to see your marketing efforts within one interface.
For example, our integration at AdRoll allows you to:
Create and manage automated social advertising campaigns
View cross-channel campaign performance side-by-side for easier optimization
Sync ads and audience data between TikTok and AdRoll through bi-directional data sharing
Since Google is an essential platform for digital advertisers, it’s important for your DSP to integrate with it. Integrating Google tools with AdRoll helps teams centralize reporting, improve attribution visibility, and make more informed optimization decisions.
Connect your Google Ads manager to AdRoll platform to:
Monitor campaign performance and KPIs across channels in a centralized reporting experience
Analyze campaign, keyword, and conversion data alongside broader marketing performance metrics
Improve cross-channel attribution visibility with unified measurement and reporting
Make faster optimization decisions with more connected performance insights
Integrations use real-time data to influence smarter advertising decisions. For example, connected systems can help an ad platform suppress customers who have already converted or sync high-value CRM audiences.
Most AdRoll integrations (like Shopify, HubSpot, and TikTok) are low-code or no-code. You can typically connect them in minutes.
Yes. AdRoll’s Cross-Channel Attribution reporting helps marketers understand how channels contribute to revenue across the customer journey, including social, display, search, and ecommerce campaigns.
Modern marketing performance depends on how well your tools work together. By connecting your martech stack, you ensure every dollar spent is backed by data.
Ready to streamline your marketing ecosystem? Visit the AdRoll Integration Marketplace to connect your tools in seconds.
Last updated on May 26th, 2026.