Get back into gear after the holiday slump with a comprehensive B2B H1 marketing strategy. Clean up your MarTech stack, align sales and marketing, and choose the right channels and tactics for success.
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At the end of the day, all B2B ads can be categorized into these 4 basic ad categories. Here are B2B advertising examples you should definitely be running and the key reasons why.
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Discover how Snowflake scaled 1:1 ABM to 2,000+ accounts with AdRoll ABM, driving a 75% increase in SDR-booked meetings and 3X meeting rate.
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Learn how financial data and research firm PitchBook used AdRoll's ABM strategy to cut CPC by 37.9%, accelerate their sales cycle by 14.9%, and achieve a 24.3% higher win rate.
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Do you need inspiration for your next retargeting ad campaign? We give you creative retargeting ideas that capture attention at any funnel stage.
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Which ABM tactics win customers in 2026? Try intent data, personalization, named account lists, and more of the tactics we outline in our post.
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Email is a staple channel for many B2B companies, and it can also be a staple for you. Learn how to write an email sequence that drives engagement and conversion.
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To help start your ABM journey strong — or strengthen your priorities for the coming year — here’s a five-step guide to creating an ABM strategy plan built with internal selling in mind. Use it to plot your approach, position your plan, and convince your audience of what you already know.
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Total Expert achieved 100% closed-won deals attribution with AdRoll ABM. Read the case study to see how they redefined their ICP, achieved 93% account reach, and streamlined operations with HubSpot.
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If you want to reach the right audience at the right time, you need to know the difference between an MQL and an SQL. Our guide gives you the distinction so you can improve B2B marketing and sales efforts.
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Our guide will teach you which channels are effective for B2B marketing and how to build a strategy that captures customers' interest. Don't change that channel!
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Learn the top ABM questions that marketers ask, along with our answers. We have answers on effectively implementing ABM strategies for various industries.
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Expect change in 2026, with higher ABM investment, more use of predictive analytics, and greater importance on personalized outreach. Here’s how we predict B2B marketing will evolve in 2026.
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Learn about TOFU, MOFU, and BOFU strategies for full-funnel, B2B advertising success. We give strategies and examples for each funnel stage.
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ABM works, and we have the stats to prove it. To help you discover more about ABM, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your B2B marketing strategies.
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Learn how to find qualified leads with our list of 32 methods to generate B2B leads. We'll teach you the best places for B2B leads and how to warm leads up.
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Our guide to everything B2B content marketing, from content strategy fundamentals to content types that engage a B2B target audience.
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B2B companies, don't turn the lights off for holiday marketing. Our guide teaches you why you need to stay online during the holidays, and what you can do for end of year ad campaigns to prep for Q1.
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