Case Study | Industry: retail

Facebook Results

+17%

ROI

+19%

CLICK-THROUGH RATE (CTR)

+37%

Conversions

-27%

COST PER ACQUISITION (CPA)

Finding out whether it’s a good return on our investment is easy: I can look at the dashboard and say, ‘I made this much.’ My bottom line is my bottom line with AdRoll."

Nick LoCoco, General Manager, RX Smart Gear


Kicking online advertising into high gear

RX Smart Gear necessitava di un partner di annunci online che facesse crescere le performance. Con AdRoll hanno potuto vedere i risultati.

A direct line on ROI

Per Rx Smart Gear era finito il tempo dei tentativi e delle supposizioni in campo pubblicitario. "Con molte piccole imprese pubblicitarie, non vedi i risultati ottenuti", spiega Nick LoCoco, direttore generale di Smart Gear. "Ho speso $ 250 alla settimana durante il primo mese con AdRoll e mi sono detto che se non avessi visto un ritorno sull'investimento, avrei chiuso. Ma il risultato è arrivato subito e quindi mi sono chiesto: perché non pagare ogni mese?".

AdRoll’s dedicated support team made that decision even easier. "Hook, line, and sinker for us was the fact that the sales rep helped us out from start to finish," raves LoCoco. “Using the support team was hassle-free.”

When analytics matter (and they always matter)

LoCoco brings a strong data bias to his advertising: “I was in the IT world for 10 years before I started at Rx Smart Gear. I had colleagues who were running SEO and getting deep into the data, and they gave me a little glimpse of what goes into marketing analytics, but nothing to the point of all the analytics we run now.”

The site- and campaign-level reporting they get with AdRoll has helped Rx Smart Gear make more informed decisions about their online advertising. LoCoco reports, “Every week I can look at my AdRoll dashboard and see, ‘AdRoll made me this much in sales and it only cost me this much.’ It’s an instant view of what’s working.”

About Rx Smart Gear

Rx Smart Gear is the maker of the Rx Jump Rope and a line of gym equipment scientifically designed to give you the best workout possible.