The AdRoll Digital Marketing Glossary

Welcome to the AdRoll Marketing Glossary. We have curated a list of commonly used marketing terms, and demystified them with clear definitions and resources for how to utilize them in your own marketing.

Ad Server

An ad server is essentially the technology used to publish and manage advertisements on behalf of advertisers across channels. The best ad servers consolidate their reporting into one platform, offer all standard requirements, and offer customized targeting. Find the right ad server for your business here.

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The Beginner’s Guide to Retargeting [eBook + Worksheet]

Unsure of all the details when it comes to running retargeting ads and measuring their effectiveness? Download our beginner’s guide and metrics worksheet.
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Customer Journey

The customer journey is the complete lifecycle of a customer’s relationship with a brand. It is the process they go through when interacting with your brand, from the moment they learn about your company to the years of repeat purchases and deep customer loyalty. Learn more here.

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E-Commerce Marketing

Ecommerce refers to the act of buying something online. An activity millions of shoppers enjoy. Ecommerce marketing specifically markets products or services that customers can buy online. Learn how to build an effective ecom marketing strategy here.

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First Party Data

First-party data is a vital type of data for a third-party cookie-less world. First-party data is gathered by directly asking customers for their information, like on an email list form. Learn more about how to gather and use this data in your strategy here.

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Marketing Automation

Marketing automation is the practice of using software to automate the execution of marketing tasks and processes across several different channels.

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Omnichannel Marketing

Omnichannel marketing uses multiple channels such as, for example, website, mobile apps, email, events, social media and brick and mortar stores to deliver a seamless customer experience. Learn the difference between omnichannel and multichannel marketing here.

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Persistent Carts

Persistent carts are a feature that preserves the items that a customer has placed in their shopping cart when they exit the site without purchasing, using a cookie that identifies the customer for future sessions, even on other devices. Learn how to use them in your strategy here.

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Master the Art of Retargeting: How to Get 10x ROAS and More
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